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e-Commerce

e-Commerce. By: Mariel Leynes. History of e-Commerce. Samuel Morse sent a telegraph message in 1944. Sears began telephone permitted electronic voice transactions. e-Commerce.

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e-Commerce

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  1. e-Commerce By: Mariel Leynes

  2. History of e-Commerce • Samuel Morse sent a telegraph message in 1944. • Sears began telephone permitted electronic voice transactions

  3. e-Commerce • The type of business model or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet.

  4. Four Major Market Segment Transaction • B2B (Business to Business) • B2C (Business to Consumer) • C2B (Consumer to Business) • C2C (Consumer to Consumer)

  5. The Concept of e-Commerce

  6. The Lure of e-Commerce • Lower transaction costs • Larger purchases per transaction • Integration into the business cycle • People can shop in different ways • Larger catalogs • Improved customer interactions

  7. Disadvantages of e-Commerce • Lack of a business model. • Lack of trust and key public infrastructure. • Slow navigation in the Internet. • High risk of buying unsatisfactory products. • Lack of security.

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