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Outline. Announcements Ethics (cont) Ch 3 Automatic vs. Controlled thinking Automatic thought Schemas Function Which are applied SFP. Announcements. Web page for 7 th edition Study guide and learning objectives on Angel Exam 1 Review 9/13/12, 7:00p-8:30p, 262 Willard
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Outline • Announcements • Ethics (cont) • Ch 3 • Automatic vs. Controlled thinking • Automatic thought • Schemas • Function • Which are applied • SFP
Announcements • Web page for 7th edition • Study guide and learning objectives on Angel • Exam 1 Review • 9/13/12, 7:00p-8:30p, 262 Willard • Questions will be posted prior to the review sessions and then answered during it • Bring any questions that you have to it
Chili Experiment: Ethical Concerns? • Video was here
In Class Exercise 1 • Below are possible ethical problems with the Chili study, how many of the following are issues? • Lack of informed consent • Improper video taping • Potential for harm • Potential for involuntary/ coercive participation • A=1, B =2, C=3, D=4,
Ch 3: Automatic and controlled thinking • Count to 10 • Automatic • Nonconscious-unaware • Unintentional- did not intend to do it • Involuntary- could not control it • Effortless -requires no resources • Alphabetize the numbers 1 to 10 • Controlled • Conscious • Intentional • Voluntary • Effortful
The association b/w automatic and controlled processing • Two work in parallel • Automatic – background, happens first • Some estimate 95% thought is automatic • Controlled – foreground • Direct it • Serial • Motivation & Effort • Two influence one another • Control can influence automatic • Trying to not stare at something unusual • Automatic can hinder controlled processing • Stroop
Ex : Stroop Task • Say the COLOR of each word • Monkey RED BLACKGREEN ORANGEYELLOWBLACK • The reading the word is so automatic that it hurts controlled processing
Benefits of automatic thought • Attunes people to important information • Information related to the self • Cocktail party effect • Attunes people to important social categories • Big 3 are: Gender, race, age • Can help people make good decisions • Given apartment info, make immediate, conscious (think 3 min), unconscious (distract) • Unconscious condition most likely to pick best apartment, b/c working on the task
Class Unity Exercise • POKE • CROAK • SOAK • JOKE
Automatic Processes: Schemas • Schemas - Mental structures used to organize knowledge • influence the information people notice, think about, and remember • About others, ourselves, social roles, and events • stereotypes: schemas applied to members of social group
Function of shcemas • Help us make sense of world • Demo created an “oke” schema, that you applied to the situation • We are…..Penn State • What a student is like, what a business person is like
Group A • You will briefly look at rough sketch of a poster for a costume ball. After seeing this picture you will answer some questions about it.
Group B • You will briefly look at rough sketch of a poster for a trained seal act. After seeing this picture you will answer some questions about it.
Was this in the picture? • Automobile • Man • Woman • Child • Animal • Whip • Sword • Man’s hat • Ball • Fish
Schemas (cont) • Guide attention and memory • interpret things in a schema consistent manner • Saw poster in way suggested • recall schema consistent things (even if not there) • May recall more damage if told to describe accident vs. crash • “Play it again, Sam” – never said in Casablanca • Memory is a reconstructive process - The mind is NOT like video tape
Which schemas are applied? • Accessible schemas – those in the forefront of one’s mind What makes schemas accessible? • Chronic Accessibility • Important to self • Extreme in self (high or low)
What makes schemas accessible? • Chronic Accessibility • Important to self • Extreme in self (high or low) • Accessible b/c related to current goal
http://viscog.beckman.illinois.edu/flashmovie/15.php • Goals alter what we notice: • Inattentional blindness – if attention drawn elsewhere, we can be inattentive to rather obvious events
Accessible cont • Chronic Accessibility • Accessible b/c related to current goal • Accessible due to recent experiences • priming • Word choice • Liking • Behavior • Intelligence • Needs to be subtle, for if obvious prime, then no effect or reverse effect.