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Introduction. Background. UCT Short Course in entrepreneurial Development Initiative between UCT and the Ackerman Family Foundation Started in 2005 Objective: entrepreneurial skills development amongst young people who would normally “slip through the cracks” Soweto Campus opened 2009.
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Background • UCT Short Course in entrepreneurial Development • Initiative between UCT and the Ackerman Family Foundation • Started in 2005 • Objective: entrepreneurial skills development amongst young people who would normally “slip through the cracks” • Soweto Campus opened 2009
City of Cape Town • Sponsor of the Academy since 2006 • Grant funding allocated to teaching and student transport • City relationship integral to Academy success because it assists with: Recruitment, access to entrepreneurial opportunities and initiatives e.g. Cape Town Activa, programme development and relationship buildingwith stakeholders.
Student Profile • 18 – 30 • Academic, financial, social challenges • Cape Town (Cape Flats, Khayelitsha, Paarl) • Matric (case by case basis) • Interest in developing entrepreneurial and personal skills
Recruitment • Selection Workshops – December and June • Community Newspapers • City of Cape Town – Smart Cape Libraries • Alumni - Word of Mouth • CT ActivaNetworks • Various NGO’s and organisations
Business Curriculum • UCT Short Course • Business Fundamentals • Innovation workshops and business idea generation • Business Planning and idea testing • Work Experience
Student Business Ideas • Examples include: • Shower kettle • Medical delivery service for public hospitals • Mix peanut butter/ condiment product • Graffiti boards • Affordable fire extinguisher from bicarb and vinegar • Internet funerals and weddings – view on skype so you don’t have to travel to go • Shin guards from recycled material • Skype counseling • Car helmet for children taking public transport
Personal Development • Personal Development / Soft Skills • Time management • Goal setting • Leading and developing yourself • Vision and mission • Presentation skills • Individual ‘check-ins’
Post Course Stats • 315 Graduates • 260 Contactable – 80% working, studying or own business • Of those contactable: • Own Business: 32* (+ jobs created) • Working: 179 • Studying: 30 • Studying/working/own business:10 • Not working: 9
Successes • RAA graduate businesses include: Township tours, panel beaters, computer sanitizing services, soft furnishings, bin cleaning, driving school, water sanitation, software development, marketing and promotions, music and entertainment and biltong & chocolate-makers.
Successes *SEDA Stars Competition 2012 – Provincial Winner 7 National Runner Up * 2012 Young Entrepreneurs Programme: Abigail Florence + Vincent Manzini + Daniel Thebe (2010) Includes a 6 weekinternshipin the USA (3 of the 14 people chosen for the national YEP from the CT RAA) * SAB Kickstart 2011 – regionaland national winner (including the winner of the people’s choice award)
Successes * City of Cape Town’s Entrepreneurship competition: 3rd place winners in the idea phase,4thin the 2010 competition • Shanduka Black Umbrellas – 3 students accepted into programme • Abigail Florence (July 2010) – Top 10 finalist in brand strategy competition with Shanduka Black Umbrellas and Media 24– she won R 1 million worth of media space. * Innovation workshops
Successes Dean Stuurman (Jan 2010) was recently appointed as a Capitec Sales Consultant – he has this to say about the Academy: “Thank you each and everyone one for the support and preparation for the job, you will never understand what it means and meant to me and my family” Jan Lewin(July 2009) is in her 2nd year of studies at UCT and made it onto the Dean’s merit listlast year – she also won two class medals
RAA in the Media • RAA recently interviewed on SAFM, VOICE OF THE CAPE & CTV • Darren Barnes (January 2008), Jan Lewin (July 2009) and Vincent Manzini (Jan 2010) featured in the Foschini Club X magazine in 2011/2012. • Abigail Florence (July 2010) was featured in the Live SA magazine as well as the Entrepreneurship Africa website. • PalesaMoeketsi (Jan 2011) has been on several radio stations after her win in the SEDA competition, she is also in the current issue of Drum magazine. • NomfusiMaliti (July 2010) featured in GSB Breakwater Business and Skills Portal website
Alumni RAA Alumni Facebook Fridays
Course Evaluations “ It is the best course ever; it opened my mind to see the broader picture of life”. “ Well rounded, touches on everything essential in business; develops individuals and provides a good support base”. “ When I came to the RAA everything I knew about business was self taught. Now I can confidently say that I have been taught to do business properly”.
Course Evaluations “All I can say for now is just WOW WOWwhat an awesome experience it was indeed.. .go into this with an open mind and don’t be afraid to do your best.” “The course was insightful, enriching and very informative. I have grown during the course and I am proud to say I am a different person now.” • Thanks for taking the time to invest in my future.”
Comment from Mr. Ackerman Because Entrepreneurship is so important to create jobs in South Africa, I feel that this course is helping in some small way to train people in this direction. We are not only training people to become Entrepreneurs, but also to get experience and training to get decent jobs in major companies. This really is one of our broad visions and that is to help people get jobs in South Africa.