Turkish Olive Oil Brands and Development by Artem Oliva

1. Turkish Olive Oil Brands and Development by Artem Oliva Turkey is the leading country in olive oil production. Lying in the center of Mediterranean region, the olive oil industry is one of the leading ones in the world. The fame of Turkish olive oil is very well known in many countries where the olive oil supply is based in imports only. Artem Oliva is one of the leading olive oil companies in Turkey. The company explains the olive oil branding dynamics of Turkish olive oil industry. Olive oil branding is very important. With the changing trends in people’s consuming trends and expectations, olive oil has become one of the goods that are sold according to branding and labeling activities. When choosing the olive oil, consumers first look at the labeling and brand. If the olive oil brand is known and trustworthy in the eyes of consumers, this definitely becomes a great competitive advantage compared to other olive oils in the same line. The demand for the well-known brands is increasing day by day. Labeling is another point that the consumers start to pay attention. Label is a function of communication to the consumers of the brand. If the proper message is communicated effectively in the label, consumers appreciate this by purchasing that olive oil. Turkey’s leading exporter of olive oil, Artem Oliva, is running a program to evaluate the consumer habits and expectations in specific geographical regions for olive oil products. The companies who study this aspect thoroughly are definitely gaining great competitive advantage.

2. As an example, in Asian countries more simplistic labels are demanded. However, when you come to Americas, more colored, pictured, and alive labels are much more on demand. Therefore, this aspect is quite important for olive oil companies to focus on. Some industrial buyers are requesting their own label to be printed instead of brand’s own label design. In that case, private label olive oil producer has no choice but to use the customer’s label. This can be both advantageous and disadvantageous for the market. If the private label requesting party has a well track of sales under their label, then it is advantageous. However, if the buyer is a new company trying to establish its own brand in the market and if the party did not make a proper study according to expectations of the consumers in that market, then failure is about to come for that business. In the light of above points, olive oil companies’ tendency to establishing their own brand is increasing day by day. This is a good thing that meet the market expectations. In order to be the best olive oil brand, either in a specific geographical region or country, there must be a great study needs to be done in the background for the branding activities planning and labeling. These items are the top elements that create real difference in olive oil competition.