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corporate giving

corporate giving. a company perspective. john bird slides published on www.thankq.co.uk /events. hands up corporate fundraisers. why am I here?. frustrated with charities we’ve worked with frustrated by the information out there unhealthy interest in large corporates. why am I here?.

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corporate giving

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  1. corporate giving a company perspective john bird slides published on www.thankq.co.uk/events

  2. hands up corporate fundraisers

  3. why am I here? frustrated with charities we’ve worked with frustrated by the information out there unhealthy interest in large corporates

  4. why am I here? frustrated with charities we’ve worked with frustrated by the information out there unhealthy interest in large corporates what do I want you to do? think from a company point of view don’t just think big companies

  5. agenda • why am I here • current situation • our experience • the science bit – some research • recommendations and discussion number of fascinating slides left randomly informed opinions 51 83

  6. current situation • corporate gifts in the UK make up 3%* -7%** of total giving • in Australia this is 29%* • there is little data on corporate giving outside plcs • there is virtually no research on the barriers to corporate giving * Australian Journal of social issues (2006) ** Philanthropy UK (2007)

  7. our experience

  8. any means of transport other than solo occupancy car • very difficult to reward staff • cash reward not the most effective • staff nominated two charities

  9. charity opportunity? company happy? hospice local environment national transport homeless #1 local environment respite care homeless #2 wildlife

  10. invited us to see how the money was spent • they wrote a press release • used their contacts for PR • told us about RDA funding for BS8555 • they got £3,000 – we got accreditation • we chose them for a second year

  11. decorating • built a sense garden • holidays for elderly • weekend camp for mentally disabled kids • paragliding with disabled kids • help in charity shop • sleep out

  12. this year • Business in the Community • £1,500 bronze membership • staff volunteering • literacy • numeracy • interview skills • team challenges

  13. homeless charity • green commuting charity • contributed to their newsletter • slept out twice • largest group donor • company matched all money raised • spoke to a director

  14. the science bit

  15. the australians source: Australian Journal of social issues (2006)

  16. corporate giving as a proportion of total 50%

  17. of companies gave cash 68% 68%

  18. shared benefits • philanthropy • personal motives • taxation motives for giving 4

  19. shared benefits • philanthropy • personal motives • taxation motives for giving 4

  20. motives for giving

  21. barriers to giving

  22. other comments

  23. my research “companies will pay for a tangible benefit or product”

  24. what have you given

  25. what have you given

  26. decision makers

  27. how chosen

  28. 51% have an ongoing relationship with a specific charity

  29. how much as % of profit?

  30. what barriers to giving?

  31. what would encourage you to give?

  32. survey headlines

  33. found the charity themselves explicitly want help can’t afford to give more cannot cost justify 33% 49% 12% 26% 26%

  34. CSR

  35. corporate and social responsibility

  36. CSR • offer template policies • guidance for giving • staff development • suggest environmental improvements

  37. do you ask… what do we want from a corporate relationship?

  38. or should you ask… what does a company want from a charity relationship?

  39. sell yourselves – you’re gorgeous

  40. sell products • csr policy and implementation • sponsorship, advertising and joint branding • exploit companies competitiveness • create specific projects • give ongoing exposure • feel good stuff

  41. sell benefits • networking and introductions • staff volunteering • don’t tell them its good pr - provide the pr • supply the marketing know how • supply the photos • make it quick and easy

  42. companies usually want to give to a project not operating costs not true companies want a clear story, clear PR and a clear feel good factor

  43. find me a donor!

  44. routes to decision makers approach the beneficiary… sales and marketing chambers of commerce institute of directors university business schools business awards local networking groups business in the community council panels and discussion groups LinkedIn screening and research tools

  45. turnover industry sector location and employees

  46. friends of friends – get introduced

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