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PRESENTS. Viralvideochart.com. Seeding Videos into the Social Web. Interpreted By: Benjamin Londrillo. Viralvideochart.com. UK based Unruly Media Works with global brands and agencies Utilizes the Social Web for marketing. Helps brands connect to hard-to-reach audiences.
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PRESENTS Viralvideochart.com Seeding Videos into the Social Web Interpreted By: Benjamin Londrillo
Viralvideochart.com • UK based Unruly Media • Works with global brands and agencies • Utilizes the Social Web for marketing. • Helps brands connect to hard-to-reach audiences. • MTV, Nike, Pepsi, Playstation, Mini Cooper.
Viral Videos • Features viral video campaigns on the web by both Unruly Media as well as others social advertising agencies • Showcases viral videos, including Unruly Media’s, and the statistics that accompany them
Intended Purpose • To trace the effectiveness of the viral video campaigns of Unruly Media. • To generate and measure “Buzz” • To provide evidence to customers of Unruly Media
Target Audience • The public? • Is it useful to us? • Helps to connect people to blogs • Customers of Unruly Media • How is it useful to them? • Proves that they are getting what they paid for
Home • Right Now • Ads • Animals • Brands • Celebs • Election '08 • Funny • Games • Movies • Music • Politics • Soccer • Tech • TV • More • This Page Does Not Suck! Website Layout • Does it serve its intended purpose? • Who does it really target? • Is this an efficient way of measuring the effectiveness of a marketing/PR campaign? The architecture of this website was trite, but easily navigated
Data for most popular video in past 365 days entitled Yes We Can Obama Song by Will.I.Am. Viral video analysis includes: Video Data Viral sharing of this video: Probably peaked, being shared less often Discovered 02 Feb 2008 26,334,948 views 8 duplicate videos 8,012 blog posts 136,927 comments • Recent Blog Posts • http://pontojm.blogspot.com/ • http://hopehopehopehopehope.blogspot.com/ • http://mallory527.wordpress.com/ • http://dreandjosh.blogspot.com/ • http://rubenrubenblog.blogspot.com/ • http://toniportfolio.blogspot.com/ • http://mezmereyezzed.blogspot.com/ • http://browningla.blogspot.com/ • http://observatorio-musica.blogspot.com/ • http://ramalamalama.blogspot.com/ • http://letterfretterke.blogspot.com/ • http://poppinmusicstreet.blogspot.com/ • http://theworldofbruning.blogspot.com/ • http://entertainmentforum.wordpress.com/ • http://danedegenhardt.wordpress.com/ • http://celebritynewsontheinternet.blogspot.com/ • http://ctenvirolegislation.blogspot.com/ • http://marketingnabahia.blogspot.com/ • http://the-top7.blogspot.com/ • http://kaniladies.blogspot.com/ • http://umparentesis.blogspot.com/ • http://fabulous-awomensthoughts.blogspot.com/ • http://obamaadministration.us/ • http://blablmasr.blogspot.com/ • http://www.alexanderkrag.com/ • http://thosse.blogspot.com/ • http://pearliefalab.blogspot.com/ • http://omliven.blogspot.com/ • http://cuadernoslivingstone.wordpress.com/ • http://foodtroy.blogspot.com/ • http://mornacrites-moore.blogspot.com/ • http://themarsden.blogspot.com/ • http://globalfesta.blogspot.com/ • http://www.libellule24.com/blogue/ • http://enyen.blogspot.com/ • http://julieingrid.blogspot.com/
Viralvideochart.com • Why measure and graph the buzz around a certain video online? • Does the site accomplish anything beyond its intended purpose? • Does planting viral videos delegitimize them in anyway? See more campaigns > ShareThis