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Case 37. Baker Adhesives

Case 37. Baker Adhesives. Baker would be under intensive pressure to find new markets for possible international sale.

arthur-woodard
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Case 37. Baker Adhesives

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  1. Case 37. Baker Adhesives

  2. Baker would be under intensive pressure to find new markets for possible international sale. • New sale to Nova, Brazilian toy manufacturer, boost the sale of Baker. However this international sale in Brazilian real (BRKL) causes several concerns; 1) the impact of exchange rate and 2) unwillingness of Novo to change the per-gallon price. Furthermore there is a concern regarding an increasing cost of adhesiveness.

  3. 1) Discuss the adhesive market briefly. • 2) Discuss two ways to mitigate the exchange risk. Which one (out of two ways) is better for Baker? • 3) Do you believe Baker has to hedge the impact of exchange rate?

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