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Going Organic

Learn about the history of organic produce, organic agriculture practices, marketing and analysis strategies, and the financial aspects of going organic. Discover the myths of going organic and the different types of certifications. Explore the environmental impacts, health benefits, and childhood learning of organic agriculture. Find out how to market organic foods to different target audiences and understand the reasons behind the higher price of organic products. Explore the benefits of balancing costs, reducing expenses, and the competition in the organic market. Introducing competitors and their offerings, as well as the local economy and low prices. Highlighting past successes and the clear advantages of choosing organic. Discover how going organic can benefit your health, increase revenue, provide peace of mind, and promote diversity.

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Going Organic

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  1. Going Organic &

  2. Your Experts • Ryan Smith: History of Organic Produce • Dionne Roberson: Organic Agriculture • Leah Brosius: Marketing and Analysis • Rachael Faulkner: Accounting and Finance • Joel Brust: Competitors

  3. History of Organic Foods • 1963: First Popular Book on Organic Foods Published • 1970’s: A Large Social Movement • 1990’s: Government Interaction • Today: Government Regulations

  4. What is Organic Agriculture? • Requires the Use of Practices that Maintain the Balance of Nature. • Promotes and Enhances Biodiversity Through an Ecological Management System. • Prohibits the Use of Unauthorized Chemicals and Other Elements.

  5. Myths of Going Organic • Organic Foods Taste Bad. • Organic Means Vegetarian. • Organic is Unregulated.

  6. Percent of Certifiers Per Region Source: Organic Farming Research Foundation

  7. “100% Organic” “Organic” “Made with Organic Ingredients” Types of Certification

  8. Organic Agriculture • Environmental Impacts • Health Benefits • Childhood Learning

  9. Environmental Impacts • Soil, Air & Water Pollution • Biodiversity Erosion • Energy Loss • Water & Fossil Fuel Consumption

  10. Health Benefits • Improve Intake of: • Vitamins • Minerals • Other Nutrients

  11. Childhood Awareness • Obesity Rates Rise • Formative Years Important • Health & Environmental Stressed

  12. Source: The Marketing Institute

  13. Marketing Organics • Creating an Image • Implementing Consistently • Educating the Consumers U.S. Market for Organic Foods Source: http://www.organictrading.com/

  14. Marketing to Kids • Starting an Organic Garden • Sampling Out New Choices • Providing a Creative Mix

  15. Marketing to Parents • Saves Time • Provides Peace of Mind • Insures Healthy Well-Being

  16. The Number Issues • Why A Higher Price? • Savings in Organic • Balancing the Costs • How Costs Can be Reduced

  17. Why A Higher Price? • ‘Organic’ Requirements • No Pesticides = More Labor • Government Favoritism • Impossible Competition

  18. Savings in Organic • Seasonal Advantages • Locally Grown Foods • Oversupply Benefits

  19. Balancing the Costs • Receiving Grants • Obtaining Government Aid • Increasing Sales

  20. School Pays Less With Organic Pie Source: Issaquah School District Source: Issaquah School District

  21. Introducing Our Competitors • Organic Valley • Original Organic Company • The Organic Company

  22. Greater Selection and Higher Quality • Over 250 Varieties • Apples to Zucchinis • Out of Season Products • Rigorous Standards • “Bad Apple” Program

  23. The Local Economy and Low Prices • 518 farms & 34,000 acres • Exclusive Contracts • West Coast Operation • Savings for You

  24. We’ve Done it Before • 3 Years of Success in Berkeley • Recent Program in Olympia • We Can Do it Again

  25. The Clear Choice for Organic • No One Beats Our Selection • No One Beats Our Quality • No One Beats Our Local Involvement • No One Beats Our Prices • No One Beats Our Experience

  26. Organic Sales Push Ahead

  27. What Does Organic Do For You? • Increases Health • Increases Revenue • Increases Peace of Mind • Increases Diversity

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