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12 Must-Have Marketing Analytics Tools of 2024 (Free & Paid)

The marketing analytics tools are crucial in tracking performance metrics and identifying areas for performance improvements. When you are a digital marketer or an SEO professional, you often find using multiple analytics tools at the same time. So here are twelve tools that you should be using to find your best performing strategies and content so you can do more of what works.<br><br>

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12 Must-Have Marketing Analytics Tools of 2024 (Free & Paid)

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  1. 12 Must-Have Marketing Analytics Tools of 2024 (Free & Paid) The marketing analytics tools are crucial in tracking performance metrics and identifying areas for performance improvements. When you are a digital marketer or an SEO professional, you often find using multiple analytics tools at the same time. So here are twelve tools that you should be using to find your best performing strategies and content so you can do more of what works. 1. Mej Analytics AI Mej Analytics AI will provide you with visit, page view, and source statistics . Key Uses: Track campaign performance with UTM tags. Measure conversions such as form submissions or transactions. Leverage the Explorations tool to find trends in user behavior.

  2. Highlighted Feature: Explorations Explorations is a way of building customizable reports that transcend from the standard reporting to shed more light by attempting to answer particular questions that might not be handled by one of the standard reports. These marketing analytics platform reports could be shared or exported as well. Price: It is free. There's also a premium version as part of the Google Marketing Platform. 2. Ahrefs Ahrefs is an all-in-one SEO toolset to give you more visibility on Google. Key Use Cases: Audit your website and patch up where SEO issues are held. Search for competitor's SEO analysis to plug content gaps. Performance in ranking by Google. Key Benefit: Opportunities The Opportunities report highlights the best opportunities for you to improve your SEO. It reflects how well you're doing regarding content, links, and technical SEO analysis. Pricing: Free Ahrefs SEO tools accessible on. Costs of premium kick-start at $99/monily 3. Google Search Console Google Search Console GSC is a free service that helps you monitor and troubleshoot your website's presence in Google search. Key Use Cases: Monitor traffic coming from Google web, image, video, and news search. Use CTR Data for Improved Page Title Optimization Make sure that Google indexes your website without issues Highlighted Feature: Click-through rate (CTR) CTR metric allows users to see which exact pages are performing well in the search engine results pages yet have a low CTR, which means that the page in question could be a candidate for optimization. Pricing: Free

  3. 4. Mixpanel Mixpanel is an best marketing analytics tools designed for analyzing how well SaaS products, mobile applications websites, and other digital products perform. Key Use Cases: Understand which features users engage with most. Measure how new features affect product adoption. Analyze the user paths to identify the friction points. Highlighted Feature: Impact Report The Impact reports how new features impact different user engagement metrics. Pricing: The product has a free plan. The paid plans start at $20/mo. 5. Microsoft Clarity Microsoft Clarity is a behavior analytics tool with heatmap and session recordings. Use Cases: Use Heatmaps in finding out issues in user experiences. Watch session recordings to identify engagement points. Highlighted Feature: Recordings Recordings will show user interactions on your site and help you identify where users may pause or skip content. Pricing: Free. 6. Visual Website Optimizer Visual Website Optimizer lets marketing analytic software you run A/B tests and select the best performing webpage variations. Key Use Cases: To create landing page variations for increased conversions. You can run on-site surveys to understand user behavior. Flagged Feature: Plan Use Plan to structure and document experiments for organized and meaningful A/B testing. Pricing: Free plan available. Premium plans start at $173/month.

  4. 7. Brand24 Brand24 is a media monitoring app that monitors all mentions online about your brand. Key Use Cases: Analyze social media performance and marketing data software. Listen to the voice of public opinion on your brand. Stay on top of unexpected peaks and valleys in engagement. Highlighted Feature: Comparison Compare your online reach to competitors or over time. Pricing: The premium pricing tier is $99 per month, and a free 14-day trial. 8. Klipfolio Klipfolio helps you take marketing measurement software reports from lots of different places and put them on one reporting dashboard . Key Use Cases: Centralize important data such as leads, page views, or revenue. Combine data from multiple sources under one common chart. Easily share insights with stakeholders. Highlighted Feature: Data Manipulation Chart up the way you like, with Klipfolio's numerous chart types and styles. Pricing: Free. Paid plans starting at $125/mo. 9. ProfitWell ProfitWell Metrics is a SaaS tool that helps SaaS companies track their subscriptions for revenue maximization. Core Use Cases:

  5. Get access to subscription metric insights—MRR, Churn rate, and many others. Identify inactive users to reduce churn. Best Feature: Growth Rate MRR a critical metric for determining the business' performance. ProfitWell has an exclusive MRR growth dashboard and points out the area of the business where a company is losing its money. Pricing: Free. 10. vidIQ vidIQ is a YouTube application used by creators to analyze and optimize video content. Basic Use Cases Content ideas from keywords and top content from competitors. Video performance data like engagement rate and subscriber growth/loss. Star Feature: Channel Audit See how your videos are performing across key stats so you can quickly understand what's working and what's not. Pricing: Free to get started, paid plans starting at $9/mo with a range of $129/mo to $599/mo on higher tiers. 11. HubSpot HubSpot powers your marketing, sales, and service help to work better together. Key Usecases - Manage multiple marketing operation from one place. Build dashboards across multiple marketing channels. Why: Dashboards Dashboards show pace performance across multiple channels; it's easier to share information among the team. Cost: Free plan available; premium plans give more dashboards 12. ChatGPT ChatGPT processes the data into information and, through found solutions using answers, advice on how to proceed further with the info. Key Use Cases: Explain and guide many topics of analytics Assist on setting up meaningful reports.

  6. Predict future based on historical data using predictive analytics. Key Feature: Understand Data and Solution Search Q. ChatGPT can find solutions by going through your data and surfacing potential issues. Often, this is a great headstart in solving an analytics problem. Pricing: Free plan available. ChatGPT Plus plan for $20/mo, while API is $0.002 per 1000 tokens.

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