IDN in .IL

1. IDN in .IL CENTR – 22nd Admin Workshop Vienna 16.2.2011 Benny Lipsicas, ISOC-IL benny@isoc.org.il

2. IDN Launch process Landrush 26.12.2010 14:00 appeal SunrisePeriod processing submission

3. Sunrise • Right granted • exclusive right to register DN • within 3 months from landrush • Eligibility • Israeli Textual TM owner • identical • no logos • Israeli incorporated entity • formal name only • may omit • Formal suffix (“Ltd.”) • Year of incorporation • One SLD • Proper documents

4. Sunrise • Focused advertisement • Results • 398 IDNs secured • 0 contentions • 0 appeals • Observation • almost no one bothers to read • change of plans: process on the fly

5. Landrush • Strictly FCFS • No direct registration • is legacy • cannot compete w. Registrar systems • Registrars Issues (Ch. 1) • Pricing • started high • regulated itslef • waiting lists • position sold to the highest bidder

6. Landrush 10,000 5,000 1,000 3 days • What to expect? • system capabilities • staff • Estimate demand • .IL • Hebrew • Sunrise results • Anti-cybersquatting mechanisms well established

7. Landrush (Normal Workload)

8. Landrush

9. Landrush לעבודפחותלהרוויחיותרוליהנותמהחיים.co.il Within first week: 19,231 new names פריז.co.il

11. Landrush • Registrars Issues (Ch. 2) • few private registrations • כדורגל.co.il, פיצה.co.il, גוגל.co.il … • Registered to next applicant • other names still in process • אירוח-אתרים.co.il … • Names strictly related to their being registrars • First ILDRP proceedings • ריבוק.co.il • בילבונג.co.il

12. Landrush • Main conclusions • registry & registrars in same boat • coordinate views, expectations and intentions • Regardless of legalease • holes will still be sought

13. IDN • Unified Name Space איגוד-האינטרנט.ארגון.יל isoc.ארגון.יל איגוד-האינטרנט.org.il isoc.org.il = = • Fast Track • IDNA 2008 • יד2.co.il

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15. תודה רבה! Thank you!