BEA WebLogic Portal 10 Product Overview

1. BEA WebLogic Portal 10Product Overview Name of Presenter Title of Presenter Date BEA Confidential. | 1

2. Agenda • Business Considerations • BEA WebLogic Portal Overview • Customers and Partners • Summary

3. The Portal as User Interface Paradigm

4. Portal infrastructure is more than just a style of user interface and a way to interact with applications – it provides common services to simplify application delivery Why Portal? Greater Benefits – ‘SEA’ Service Agility Efficiency

5. Enterprise Application Silos ? CRM Division A Division B Division C Application View—Frozen Enterprise Assets Inefficient, costly, and impacts customer service ERP

6. User View Improves efficiency, service, and agility CRM ERP DB

7. Delivering value for all audiences • Increase customer service • Improve customer loyalty and retention • Decrease costs to serve Customers • Increase productivity and responsiveness • Improve strategic advantage • Decrease operational costs Employees Partners • Drive efficiencies in supply chain • Increase mindshare with partners • Decrease costs to fulfill

8. Delivering value for all audiences • Business to business customer service portal for mechanics in over 370 airlines • Enterprise portal rationalization of 30 different customized departmental web apps with transition from web apps to portal • Personalized portal access to 35 commercial banking services • Grew number of users by 95% and revenue through CEO portal by 54% in a year • 75% increase in products per customer over 3 yrs Customers • Employee HR portal accessible via kiosks. Manager Self-service portal for manager tasks • Expected annual cost savings of $2M with increased automation, reduced staffing, and paperless processes Employees • Global full-service booking system for more than 70,000 travel agencies and airline sales offices • Rationalization of three systems to single portal infrastructure that supports 26 languages • Lowered IT costs and improved service Partners

9. Customer Perspective • “We completed GEM Connect in 60% less time and at 8% of the cost to develop the first portal” • Denise Fishel, Toshiba American Business Systems • “Our customers love the portal. The ability to find out so much real-time information at their fingertips, any time they want it, provides high value.” • Frank Luka, Lufthansa Technik • “Moving from the Web applications approach to a portal approach has enabled us to build a framework that can be reused across the business.” • - Mauro Ronzano, San Paolo

10. So What is Required of a Portal? Improving, service, efficiency and agility • Audience focus increases service and loyalty • Give users get what they need and when they need it • Satisfy the users who have direct connection to the business goal • Unified infrastructure drives efficiency • Simplifies building composite portals that deliver maximum business benefit • Broad solution capabilities that enable rationalization of many sites • Adaptability improves business agility • A flexible infrastructure supports incremental and disruptive change • Nimble processes facilitate new deployments and incremental portal change

11. Agenda • Business Considerations • BEA WebLogic Portal Overview • Customers and Partners • Summary

12. UserIntegration BEA WebLogicPortal BEA WebLogic Enterprise Platform™ ProcessIntegration BEA WebLogicIntegration Integrated Development Environment—Eclipse BEA Workshop for WebLogic Blended App Frameworks Beehive, Spring … Application Server BEA WebLogic Server JVMBEA JRockit

13. Extensions Interaction Management Content Search Collaboration Commerce Real-Time Collaboration Mobility Services Portal Analytics Portal Visitors .NET Integration Presentation Level Integration BEA WebLogic Portal Portal Business Services Portal Lifecycle Management Process Enterprise Resources Deployment Infrastructure Unified Portal Framework

14. BEA WebLogic Portal Connects people to business services with custom, service-oriented, enterprise portals that are easy to build and manage Portal Business Services Extensions Commerce Services Interaction Management Collaboration Content Search Real-time Collaboration Portal Lifecycle Management Common Services .NET Integration Development Framework Intelligent Administration Portal Analytics Mobility Services Unified Portal Framework Presentation Level Integration Enterprise Architecture Presentation Services Federation Fabric Enterprise Integration BEA Confidential. | 14

15. Unified Portal Framework Lowers total cost of ownership by providing an industrial strength foundation for enterprise portals Portal Business Services Extensions Commerce Services Interaction Management Collaboration Content Search Real-time Collaboration Portal Lifecycle Management Common Services .NET Integration Development Framework Intelligent Administration Portal Analytics Mobility Services Unified Portal Framework Presentation Level Integration Enterprise Architecture Presentation Services Federation Fabric Enterprise Integration BEA Confidential. | 15

16. Portal Federation Portal Resources Portal Resources Portal Resources Portal Enterprise Portal Architecture Need Features Benefit Flexible Deployment Enterprise Web Services Unified Security Model Industrial Strength Foundation Framework and Runtime Model Extensible Control Architecture Standards Leadership BEA WebLogic Server A flexible, scalable, and manageable portal foundation for department portals, the public face of the enterprise, or a network of portals Build portals that can grow with the enterprise and adapt to business changes while providing lower total cost of ownership Portal Application Resources

17. Presentation Services Need Features Benefit Desktops, Shells, Layouts and LAFs Chromosomes, Genes Inter-Portlet Communication Multi-Level Navigation Web 2.0 UI with Ajax Internationalization BEA WebLogic Mobility Server Admin Portal Branding Address diverse user interface, navigation, and client requirements Increase customer satisfaction by delivering portals with user interface tailored to any constituency J2EE Application (1…n) Portal Web Application (1…n) Portal (1…n) Desktop (1…n) Look and Feel Shell Book Theme (Optional) Menu(Optional) Book (0…n) Page (0…n) Skin Skeleton Chromosome (0..n) Chromosome (0..n) Theme (Optional) State Buttons Mode Buttons Layout Placeholder (1…n) Skin Skeleton Book (0…n) Portlet (0…n) Chromosome (0..n) Chromosome (0..n) Titlebar (Optional) Theme (Optional) Content JSP, Java PageFlow, JSF Remote, URL Mode Buttons State Buttons

18. Consumer Portal WLP and/or WLS Producers Federated Portals Standards-based distributed portals

19. Enterprise Class First Class Portlets Only WebLogic Portal Federation: More than WSRP Federation • WSRP 2.0 • Web App Subscription • Management & Monitoring • Service Discovery & Resolution • Cache & Streaming • Portlet Group Federation • Consumer Entitlements • Customization Interceptors • User Profile Propagation • JSR 168, Struts, Page Flows, JSP, JSF • Remote Inter-Portlet Communication • SAML • WSRP 1.0 • WS Controls • WS - specs • Web Services 2001 2006

20. Accelerates the delivery of portal infrastructure benefits and increases the return on existing portal investments. Portlet Publishing to Web Apps

21. Federation Fabric Need Features Benefit Pervasive Portlet Support Book, Page, Portlet Federation WebLogic Server Producer Versioning, Single URL Access Producer/Consumer Interceptors Remote Inter-portlet Communication SAML for Single Sign-on WSRP 1.0, 2.0 compliance ALSB, ALSR Integration Distribute portals across the enterprise to improve IT efficiency and deliver the benefits of a service oriented architecture Easier methodology for incremental portal changes and greater enterprise speed and agility

22. WLP AquaLogic ServiceRegistry WLS WLP WLX Other Federation and SOA Consumer Producers AquaLogic ServiceBus WSRP+ WSRP+ Cache SPI WSRP+

23. Web Integration Business Processes and Web Services Data Integration Enterprise Integration Need Features Benefit Leverage standards-based integration, reuse existing content and applications, and a consistent view of customer information Reduce portal integration costs, leverage existing technology assets, and interact consistently with users across all portals Unified User Profile Web Integration WebLogic Single Sign-on Web Services ALDSP Integration ALBPM Integration Content Integration

24. Portal Lifecycle Management Accelerates the delivery of business solutions by reducing the time to build, deploy, and manage portals Portal Business Services Extensions Commerce Services Interaction Management Collaboration Content Search Real-time Collaboration Portal Lifecycle Management Common Services .NET Integration Development Framework Intelligent Administration Portal Analytics Mobility Services Unified Portal Framework Presentation Level Integration Enterprise Architecture Presentation Services Federation Fabric Enterprise Integration BEA Confidential. | 24

25. IT BestPractices J2EE Developers Business Application Developers Facets & J2EE Shared Libraries BusinessProcess Portal Templates Web Services Portal Visitors UI Designers Portal Managers Content Contributors Portal Managers Portal Lifecycle Management A portal that works the way you do

26. Development Framework Need Features Benefit Design and Configure Model Eclipse 3.2 foundation Converged Development Java Page Flow Collaborative Development Portal and Portal Service Designers Portlet Wizard JSR 168 Import/Export wizard Unified Eclipse development of Java, portal, Web, and service-oriented applications Faster time-to-market with reduced time to develop portals and reuse of resources across portals

27. Intelligent Administration Need Features Benefit Fast Portal Assembly Delegated Administration Shared J2EE Libraries Portal Upgrade Wizards Role-Based Entitlements Portal Propagation Tools Extensible Admin Framework Business Level Tools Simplify portal assembly, deployment, and management Quickly adapt portals to business changes and reduce IT backlog with participation by the business

28. Portal Inventory Files Export Merged Inventory Files Compare and Merge Portal Inventory Files Import and Update Export Portal Propagation Source Portal Destination 1. Export SRC & DEST Inventory 2. Compare and Merge—includes content changes 3. Apply changes to DEST

29. Portal Business Services Modular services to fit business requirements Portal Business Services Extensions Commerce Services Interaction Management Collaboration Content Search Real-time Collaboration Portal Lifecycle Management Common Services .NET Integration Development Framework Intelligent Administration Portal Analytics Mobility Services Unified Portal Framework Presentation Level Integration Enterprise Architecture Presentation Services Federation Fabric Enterprise Integration BEA Confidential. | 29

30. Type Management Content SPI Approval Versioning Content Management Need Features Benefit Out-of-the-box Repositories Virtual Content Repository – JSR 170 Content Presenter Portlet Content Type Management Contributor and Manager Tools Content Integration, Content Events Federated Content Access Customized Workflow WebDAV and WYSIWYG Editing Create and manage content and content structure in a portal repository or access existing content systems Deploy portals when an enterprise content management system is not needed and centrally integrate with content in multiple repositories Admin Tools Workspace Search Targeted Delivery MS Office UI Templates 3rd Party Repositories Custom Repositories JSR 170 Repositories

31. Search Need Features Benefit Federated Search Secure Search Results HTTP, ODBC, File System Search Natural Language Queries Document Similarity Search Proximity Controls Relevance Ranking Hierarchical Tagging Easy-to-use tools to search across multiple repositories containing content Increase employee productivity and customer satisfaction with easy access to information

32. Collaboration Need Features Benefit Community Framework Membership, Roles, Invitations Community Context User Created Communities Community Templates GroupSpace Template Domino, Exchange Server Integration* Domino, Exchange PIM Integration Simplify building and managing portals for groups of users. Access to enterprise email. Simplified building of team collaboration workspaces Increase customer, partner, and employee productivity, interaction and increase portal adoption

33. GroupSpace Features / Capabilities • Resources • Document Library • CM Browser • RSS • Schedule • Calendar • Issues • Tasks • Shared and Personal • Communicate • WebMail • Contacts • Announcements • Common Tools • Message Center • Clipboard • New Project Wizard • User Mgmt Tools • Extensible via Portal Framework • Search • By Type (Issues, RSS, Documents, etc.) • Global Search • Collaborate • Recent Items • Discussion Forums • Group Notes • Communities Customize • New community • Custom pages and contents

34. Product Driven User Preferences Explicit Profile-based User Segments Implicit Adaptive Role- Based Interaction Management Need Features Benefit Personalize and customize portals and deliver targeted content using online and offline information Improve the visitor experience, increase adoption and loyalty and achieve business goals with visitor’s interactions Role and Rule-based Personalization Event and Behavior Tracking Real-time Evaluation Campaign Management Test and Control Delivery End User Customization Custom Events User Experience Achieve Goals Customization

35. Agenda • Business Considerations • BEA WebLogic Portal Overview • Customers and Partners • Summary

36. BEA WebLogic Portal application rationalization foundation for a new portal-based infrastructure. Management dashboard for financial data management, budgeting and incentives; and two sales information and decision portals for retail and corporate banking for sales productivity. Subscription-based automatic information process Exception based work process for prioritization Converge a variety of business critical Web apps for consolidated view of data, customer, and product. Improve customer service, reduce costs, enhance employee productivity SanPaolo - Italy Opportunities & Challenges Solution Powered by BEA Customer Viewpoint • “The portal approach provides significant added value.Moving from the Web-applications approach to a portal approach has enabled us to build a framework that can be reused across the business moving forward.” • -Mauro Ronzano, Application Management division Results • Reduced costs and increased developer productivity through infrastructure standardization and reuse • Easy access to business data resulted in enhanced customer service and employee productivity. • Complete return on investment anticipated within a few months of the project's completion.

37. Customer self service portal deployed in 2 months Process portal streamlines customer relocation Mature IT architecture reorganized to SOA design BEA AquaLogic Data Services Platform integration 74% cable TV marketshare. After years of rapid growth, needed to streamline its costly customer administration. Improve customer service Cablecom GmBH Switzerland Opportunities & Challenges Solution Powered by BEA Customer Viewpoint Results • The BEA Portal solution was profitable for us in many respects: In terms of our clients, by accelerating front- and backend processes – and due to the rapid and exact implementation by a fast ROI even at the end of the first year.” - Lars Kläger, Business Leader of the Online-Portal Project • The effective connection between the self-care portal and Cablecom´s backend systems is saving resources and eliminating sources of error. • Savings of approximately 3.8 million Swiss Francs (approx. 4.8 million USD) per year due to 250 fewer telephone calls per day

38. Personal Assistance Link (PAL) portal built on WebLogic Portal accessible via kiosks. Manager Self-service portal for manager tasks From paper to portal - Provides payroll and tax, personal profile update, benefits, life changes, and benefits enrollment Integrates with Lawson HR, MyCigna insurance and MoneySmart 401k, credit union banking, and SAP Worlds largest provide of in-flight services Manual HR data entry too inefficient and costly to service US 12,000 employees 10,000 without access to computers LSG Sky Chefs Opportunities & Challenges Solution Powered by WLP Customer Viewpoint “BEA’s proven track record, industry leadership, and unsurpassed clustering capability gave us compete confidence that the portal would work, all day, everyday. A highly visible and strategic project such as PAL is no place to take chances or expose the company to unreasonable risk.” – Jay Primavera, Director of HR operations and technology , US & UK Results • Deployed in 90 days with 3-4 developers • Expected annual cost savings of $2M with increased automation, reduced staffing needs, and paperless processes • Open enrollment time reduced in half

39. Over 1800 Portal Customers Financial Services Manufacturing Telco Government

40. Over 1800 Portal Customers Healthcare Transportation Retail Media

41. Strong Partner Ecosystem Search, Intelligent Interaction Content Management Reporting, Analytics, BI Collaboration Commerce Content Syndication Wireless, Off-line Legacy/ApplicationIntegration Management Security

42. Agenda • Business Considerations • BEA WebLogic Portal Overview • Customers and Partners • Summary

43. Increases service and loyalty by satisfying users who have a direct connection to the business goal Service Drives agility with a flexible infrastructure to support incremental and disruptive change Agility Efficiency Reduces cost with a unified infrastructure that simplifies composite process-centric portals Connects people to business services with custom, service-oriented portals that are easy to build and manage BEA WebLogic Portal

44. Questions? BEA Confidential. | 44