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Enrich your Applications with Data from Microsoft  Codename “Dallas”

Enrich your Applications with Data from Microsoft  Codename “Dallas”. Zach Owens Technical Evangelist Microsoft Corporation. Microsoft Codename “Dallas” Information Service. Marketplace Standardized APIs Analytics and Reporting All powered by the Windows Azure platform.

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Enrich your Applications with Data from Microsoft  Codename “Dallas”

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  1. Enrich your Applications with Data from Microsoft  Codename “Dallas” Zach Owens Technical Evangelist Microsoft Corporation

  2. Microsoft Codename “Dallas”Information Service • Marketplace • Standardized APIs • Analytics and Reporting All powered by the Windows Azure platform

  3. DataWhat do you mean? • Authoritative data, weather, demographics, financial, images, community reviews… • Commercial & trusted public domain • Relational, blob, web services

  4. Lap Around Dallas demo

  5. Service Architecture APIs & Portal ACS Schema Management Web Roles SA Database SA Database SA Databases WA Blobs 3rd Party Store Integration Pipeline 3rd Party Web Services Cloud Storage

  6. DeveloperChallenges “Remove friction for building applications leveraging 3rd party data” • Data discovery • Clean consistent APIs • Flexible business model

  7. Planning a Night OutScenario • Show times • Predicative parking • Restaurant reviews • Real-time weather • …

  8. Building Apps with Dallas demo

  9. DeveloperBenefits • One marketplace & billing relationship • Access to multi-million dollar datasets and web services • Use from anywhere .NET, PHP, Java, iPhone

  10. ACS & Dallas Integration demo Justin Smith Sr. Program Manager Access Control Service Team

  11. Dallas Futures For Developers • Enhanced query support • Integration with Visual Studio • Additional formats: JSON, CSV and more

  12. Information WorkerChallenges “Help me use data in my workflow to better understand my business” • Data discovery and trust • Consumption through Office • On-prem apps leveraging cloud scale

  13. Analyzing Business Performance Scenario My data + • Demographics • Business analytics • New businesses • Weather • User generated content • …

  14. PowerPivot & Dallas demo

  15. Dallas FuturesFor Information Works • Integration with Reporting Services • Integration with Office • Availability through enterprise licensing

  16. Content ProviderOpportunities “Help me reach more customers” • Marketplace • Billing platform & business model • Reporting to understand data usage • Microsoft scale

  17. Dallas FuturesFor Content Providers • Smoother on boarding • Self-managed updates to data

  18. Business Model • What to Expect: • Free trials • Transaction and subscription pricing • Pay-as-you-grow and fixed costs • Friction free access regardless of size • Easy to understand licensing • Details coming @ MIX

  19. Roadmap • Today – Limited Free CTP @ PDC! • Q1 CY2010 – More content & business details • H1 CY2010 – Commercial availability

  20. Call-to-Action • Developers • Do the HOL to get an invitation code • NASA Pathfinder Innovation Challengehttp://mars.jpl.nasa.gov/beamartian/PIC/ • Content Providers • Contact us! DallasBD@Microsoft.com

  21. Resources + Q&A • Windows Azure Platformhttp://www.azure.com/dallas • Dallas Team Bloghttp://blogs.msdn.com/dallas • Channel 9http://channel9.msdn.com/azure • Moe Khosravy • Group Manager • Roger Mall • Business Development

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