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How long has it been since you didn’t know anything about your area of expertise?

How long has it been since you didn’t know anything about your area of expertise?. Do you like feeling dumb?. APWA MPAC Translating from Techno-Geek to People Speak What language was that again?. Huh? What was that again?. As Public Works folks, who are we trying to communicate with? .

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How long has it been since you didn’t know anything about your area of expertise?

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  1. How long has it been since you didn’t know anything about your area ofexpertise? Do you like feeling dumb?

  2. APWA MPAC Translating from Techno-Geek to People Speak What language was that again?

  3. Huh? What was that again?

  4. As Public Works folks, who are we trying to communicate with? General public Ratepayers Elected officials Media Planners Special interest groups What happens without clear communication?

  5. City of Ecotopia – Briefing Template • SWMP update required to comply with NPDES MS4 permit • Problem • Volume and velocity of creek runoff during 25 year storm events • Potential solutions • LID • GSI • Street sweeping • TESC measures for construction • Issues • TMDLs • GIS database and mapping • Community acceptance of SWMP • Rate analysis • Questions?

  6. A rose is a rose is a rose? Terminology People How are you similar/dissimilar with your neighbors (Cities? County? Ecology? Utilities?)

  7. How do we change the outcome? Know your audience Target key messages What do they need to know? What do you need from them? What will they care about?

  8. Telling the story Focus the messaging Target your audience Clarify your points Rethink your language

  9. Telling the story Is not …dumbing it down …technically inaccurate or incomplete …twisting or spinning It is …adaptation with consistent language, definitions and translation

  10. Retell the story City of Ecotopia • Stormwater Management Plan Update • Problem • Potential solutions • Questions

  11. Graphics and figures

  12. Map with simple and clear legend

  13. Informational graphics

  14. City of Ecotopia – Briefing Template • SWMP update required to comply with NPDES MS4 permit • Problem • Volume and velocity of creek runoff during 25 year storm events • Potential solutions • LID • GSI • Street sweeping • TESC measures for construction • Issues • TMDLs • GIS database and mapping • Community acceptance of SWMP • Rate analysis • Questions?

  15. PowerPoint • 5/5 • Five words per line • Five lines • 10/20/30 • 10 slides • 20 minutes • 30 pt font or larger • Graphics support message

  16. Three key points WHO? Consider your audience WHAT? Consider your message and language NEED? What do they need and what do you need? By the way, what he meant to say was….

  17. American Public Works AssociationManagement and Public Administration Committee (APWA – MPAC) http://www.apwa-wa.org/committee

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