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CHAPTER 18 Food Marketing Individual Series Event

CHAPTER 18 Food Marketing Individual Series Event. Purpose The Food Marketing Individual Series Event consists of a 100-question multiple-choice comprehensive exam and role-plays .

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CHAPTER 18 Food Marketing Individual Series Event

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  1. CHAPTER 18Food Marketing Individual Series Event • Purpose • The Food Marketing Individual Series Event consists of a 100-question multiple-choice comprehensive exam and role-plays. • The role-play portion of the event requires participants to accomplish a task by translating what they have learned into effective, efficient, and spontaneous action. • The five performance indicators specify the distinct tasks the participant must accomplish during the role-play.

  2. CHAPTER 18Food Marketing Individual Series Event • Scenario • You are a Web designer who must design an attractive website for Fresh Produce. • You must explain how the website will emphasize the grocery store’s uniqueness and contribute to this image by offering features such as an online newsletter and recipes for healthy living. (continued on the next slide)

  3. CHAPTER 18Food Marketing Individual Series Event • Scenario • You must present a plan for collecting the email addresses of Fresh Produce’s loyal customers. • The website should provide clear instructions on how to order online and how to access coupons for items offered at Fresh Produce.

  4. CHAPTER 18Food Marketing Individual Series Event • Description • Students have 10 minutes to prepare their strategy for the role-play and an additional 10 minutes to explain their strategy to the judge. • The judge can ask questions during or after the presentation.

  5. CHAPTER 18Food Marketing Individual Series Event • Performance Indicators Evaluated • Identify ways that technology impacts business. • Describe current business trends. • Identify issues and trends in retailing. • Explain ways that technology impacts food marketing. • Explain issues and trends in the food marketing industry.

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