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Information Architecture

Information Architecture. Lecture 2 / Chapter 2 Practicing IA Bob Griffin WDIM390. Practicing Info Architecture. IA “happens” whether we want it to or not Do we “need” it if it just happens?

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Information Architecture

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  1. Information Architecture Lecture 2 / Chapter 2 Practicing IA Bob Griffin WDIM390

  2. Practicing Info Architecture • IA “happens” whether we want it to or not • Do we “need” it if it just happens? • Programmers and Graphic Designers are great at what they do, but Information Architecture is not one of their skills • “IA, a minute to learn a lifetime to master”

  3. Innies An info architect who is from inside the organization has a more in-depth understanding of the content they are dealing with Outies An info architect who is from outside the organization has a fresher perspective of the organization (you can’t see the forest for the trees) Practicing Info Architecture

  4. Practicing Info Architecture • Most important quality of an IA is the ability to “think outside the box” • What does that mean? • What web sites have created great IA? • Why does the web provide endless opportunities for that? To do things differently?

  5. Practicing Info Architecture • There is a certain “finality” about a users casual decision to leave a website when they can’t find info on it? • What does that mean? • Can you give me examples?

  6. Practicing Info Architecture • Why is it important that the IA is “solely responsible” for the planning of a website? • IA is beginning to become “specialized,” i.e. thesaurus designer, search schema content editor, metadata specialist, information architect strategist (Note)

  7. Practicing IA in the Real World • Users. Content. Context • “…complex, adaptive systems with emergent qualities.” • “UCC…information ecology.” • We need to understand business goals when performing IA

  8. Information Ecologies • Context • Each company’s IA is unique, like a fingerprint or snowflake • Your IA provides the most tangible “snapshot” of your organization’s mission, vision, values, strategy and culture (note) • “Tacit knowledge”

  9. Information Ecologies • Content • Documents, applications, services and metadata that people need to understand your business (the stuff!) • Attributes of content are: ownership, format, structure, metadata, volume and dynamism (note)

  10. Information Ecologies • Users • Demographics • Do you know who’s using your website? • Do you know how they’re using it? • Study your “users in the mist”? • User groups? • Focus groups? • Who do you think will be the first users of the Apple iPhone?

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