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The channels, vehicles and activities. Chapter . Sebastjan Brezovec Y uqing Wang Jussi Valtanen Phuong Phan. Menu of options when choosing communication vehicles . Many ways to communicate with your workforce if budget supports it!. Introduction.

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  1. The channels, vehicles and activities Chapter Sebastjan Brezovec Yuqing Wang JussiValtanen Phuong Phan

  2. Menu of options when choosing communication vehicles. Many ways to communicate with your workforce if budget supports it! Introduction Main groups of activities with the emphasis on when to use them. How …. chapters 13–24

  3. Selection of media Whatneeds to be communicated. What is the message? Few key messages Simplicity Internal audience segmentation

  4. Timing Media appropriate to the message, its timing and the needs and preferences of the audience What is the message? Strengths and weaknesses of each medium Lateral as well as top-down and bottom-up communication

  5. The most valued form of communication by employees across all sectors. Face to face – One to one A guide to effective communication Most effective when: messages are relatively simple Provides opportunity for listener to give feedback instantly. When briefing individual team members Check on progress on work in progress

  6. Message delivered to many people at once. Simplicity! Quantity Face to face – En masse Adapting material for different target audiences Feedback Filtering Message Middle management / Supervisors Board Employees Feedback Crucial messages Same way - at the same time to a large group. Information is worthwhile

  7. Avehicle of communication & an organ of record Not too environmentally friendly May seem dated Print Companies that switched print to intranet and email often switched back Reintroduced paper to the mix Excellent support for face-to-face

  8. Not good for information that needs to be spread out quickly Print If someone misses a face-to-face meeting, one can read it from a hand-out later on

  9. Can be quite expensive Broadcast and audio-visual • Supplement face to face activity Content can include much of what would make a face to face meeting engaging

  10. Phone-ins (or radio broadcast): still available • Video-conferencing: rarely mentioned Broadcast and audio-visual • Video, DVD: part of an overall communication mix • Audio cassettes: superseded by DVDs

  11. Not as easy to read as print publications Internet driven • Quick way to keep people in touch • Provide news, housekeeping material, newsletter from top management

  12. Help staff make the connection between company messages and their own actions Corporate glue –games • Should be treated with caution

  13. Best for grand announcements and good news Events deadmau5 lights up London Events can be expensive so are better for big crowds and large gatherings

  14. Environment

  15. ! Corporate social responsibility programs have obviously been with us in some guise for years but are moving from nice-to-have to must-have status Corporate social responsibility • At a local level • Working within the community • Charities (animal, children care, mental health care)

  16. Photogenic activities can provide material communication vehicles reaching a wider audience The involving employees can provide extra value Corporate social responsibility Volunteeringprogram Environmentalproject Senior members offering their specialist skill in an advisory as well as hands-on approach

  17. Build employee skills by actually seconding them to run a charity or community organization or project. Give staff renewed enthusiasm and importantly, a reason to stay Case: The Media Trust JOB IS NOT FOR LIFE Commercial organization often express envy at the seemly effortless way their not-for-profit cousins attract such high level of engagement from their teams, corporate social responsibility schemes, can well help in this respect.

  18. KEY POINTS TO REMEMBER Before selecting the media hone the message. Segmentyour audiences and check their media preferences. Check timing is right. Pick and choose from a media mix rather than concentrating on just one. Employees rate face-to-face highest but keep messages simple and consistent. Face-to-face group meetings require supporting material. Build in two-way feedback mechanisms. Key points

  19. Printis easily portable and is a medium of record. Keep a balance of news and features in print. The moving image is engaging – use it to do just that. DVDs offer audience participation. Audio cassettes are still good for mobile audiences. E-mail and intranet can be hard on the eyes. Text messages are good for news flashes and alerts. Quirky gimmicks like board games can engage. Key points

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