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Finding Your Target Market

Finding Your Target Market. You Can’t Attract A Target Audience If You Don’t Know Who You’re Talking To…. Laying The Ground Work For Success. Why It’s Important To Know Your Target Market Before You Do Anything Else What You Should Know About Your Target Market

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Finding Your Target Market

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  1. Finding Your Target Market You Can’t Attract A Target Audience If You Don’t Know Who You’re Talking To…

  2. Laying The Ground Work For Success • Why It’s Important To Know Your Target Market Before You Do Anything Else • What You Should Know About Your Target Market • Finding Your Niche Within Your Target Market

  3. Importance of Knowing Your Market • You can’t effectively reach and attract a target audience if you don’t know who you’re talking to • Many make the mistake of trying to attract the trends or a huge generic audience so nobody slips through the cracks • Knowing your market will enable you to focus more on your message because you’re not trying to pursue everybody on the internet

  4. What You Should Know About Your Target Market • Know what makes that audience tick, their fears, frustrations, needs, desires. What makes them want to take apart in your service, be a customer of your product or a partner in your business opportunity. • Why – You want to be able to relate to your audience and tap into their emotions. When you know what your audience needs and desires you can provide what they need and position yourself as a leader in the process.

  5. Finding Your Niche In Your Target Market • Your target market can have a wide variety of niche groups within itself • Target audience: college students and weight loss, your niche could be college athletes who play soccer. Or female college athletes who play soccer for a certain school. • BIG MISTAKE: Not specifying a niche because you’re “leaving money on the table” • Don’t fool yourself into believing this

  6. Next Time… Creating Content Around Your Target Market or Niche

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