1 / 7

The Rhino Approach

The Rhino Approach. Who We Are What We Do The Rhino Service Creative Approach Accountability System The Rhino Partnership. RHINO MARKETING.

ashanti
Download Presentation

The Rhino Approach

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Rhino Approach • Who We Are • What We Do • The Rhino Service • Creative Approach • Accountability System • The Rhino Partnership

  2. RHINO MARKETING Rhino Marketing designs long-term marketing strategies that match each client’s culture, selling system, and inventory mix. The account managers are true marketing professionals with over 20 years of automotive industry experience. After establishing sales forecasts and investment criteria, Rhino Marketing works in advance to analyze each dealer’s unique market conditions and media options. Rhino then builds a marketing foundation with an annual media strategy and creative calendar that reflect the client’s business plan. Rhino uses promotions, merchandising, cross-promotions, and sponsorships to maximize effectiveness of each advertising dollar. It is the Rhino accountability system that makes the biggest impact on the client’s profit. This system allows both the client and agency to track advertising vs. sales on a daily, weekly, and monthly basis. Each creative campaign and promotion is then weighed against its advertising cost during weekly tactics and navigation discussions with the client. This ensures total accountability for every dollar spent! The Rhino Team offers diverse marketing strategies across multiple platforms and industry specific web properties to get highly targeted traffic to your sites. Our intent is to bring your store the most relevant, ready to buy, local car shoppers on the web to your store.

  3. RHINO DIGITAL MEDIA We Create and Execute Your Digital Marketing Strategy • Digital Marketing, Refined. • Ultra-targeted messaging – unique, detailed ad text for each distinctive consumer • Our ads engage targeted shoppers at a rate of 25x the industry average • Link shoppers directly to individual pages on your website • Focus your ad dollars on the most profitable part of your business • Display Advertising • Precision Targeting. Unparalleled Engagement. • Display your message to shoppers across the web • Precise behavioral, geographic and demographic targeting • Custom audience segments to reach in-market shoppers • Dynamic expandable ad units and video creative • Up to 25x better engagement than the industry average • Search Engine Marketing • Convert Searches Into Sales. • Catch customers ready to buy your product or service • Maximize and track phone calls, leads, and engagement • Target all profit centers around your business • Personal, hands-on campaign management • Capture all levels of the purchasing funnel • Effective, transparent, simple

  4. MEDIA – SEARCH ENGINE MARKETING Inventory Marketing • Understanding Your Target Consumers • Track their shopping and purchasing behavior • Follow their attitudes toward trends, products, marketing and media • Target lifestyle and search engine habits • 100% Co-Op Compliant • Vast LMA SEM Experience • Real Time campaign and keyword reporting at • Google Analytics reporting and integration for • Drill down on site tracking of campaign performance • Industry renown experience and customer service • SEM Ad Extensions Capable • Ongoing campaign optimization • Full Call Tracking Inventory Marketing A type of search engine marketing directed towards unique vehicles linking customers who make a vehicle specific search with the actual vehicle in the dealers inventory!

  5. MEDIA – BEHAVIORAL TARGETING (BT) 95% of the car buying process exists when the customer is not at the dealership. Behavioral targeting enables the right ads to be shown to the appropriate customer on sites they visit the most. • Targeting Based On AUser’s Behavior • Our method allows us to target individual consumers who are at the car buying stage in the buying cycle and on the websites that they visit most. Ads will never be shown to someone who is not interested in buying a car. WASTED ADS ARE ELIMINATED! • User is served an ad on a non automotive website during the 8-12 weeks they are in market for a New/Used Car • Reaches In-Market Auto Shoppers that visit more than40automotive publishers • We Increaseyoursearcheffectivenessandefficiency • Offer a consistent message to the audience across all channels, TV, Radio, Newspaper, etc. Behavioral Targeting performs 500% +better than industry average TARGETINGzip code, county, DMA, custom, etc. SEGMENTATIONluxury, domestic, import, sedan, SUV, sports, custom, etc. SAVEandPROFITfrom our established relationships

  6. MEDIA – BEHAVIORAL TARGETING (BT) BT is Personal BT Reduces Waste BT Integrates With Existing Car Sales Processes Media – Behavioral Targeting Our Organization Media – Our Distribution • 7000+ brand-name, top-tier sites • Consists of national and local • media sites • #1 in High Income Adults • Over 137 million unique visitors

  7. UNSTOPPABLE! Are You Ready To Ride The Digital Rhino? RHINO MARKETINGwilloffer a personalized digital approach for your dealership! No wasted ads, and complete integration with the car sales cycle makes behavioral targeting effective in selling cars, service and loyalty. All this resulting in a HIGHERLEVELOFPERFORMANCEto automotive dealerships! Thomas Hensey thensey@rhinomarketing.cc Tim Wright twright@rhinomarketing.cc Brian Dubiski bdubiski@rhinomarketing.cc 550 Post Oak Blvd. Suite 450 Houston, TX 77027 Pho: 713.681.6711 Fax: 713.681.5220

More Related