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Facebook. Kaazim Hasan Social Media Presentation. What makes Facebook so effective?. Before discussing Facebook as a tool in presidential elections…what makes Facebook such a valuable tool ?! Launched in 2004 by Zuckerberg and classmates Almost 1 billion users (1/2 mobile)

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  1. Facebook Kaazim Hasan Social MediaPresentation

  2. What makes Facebook so effective? • Before discussing Facebook as a tool in presidential elections…what makes Facebook such a valuable tool ?! • Launched in 2004 by Zuckerberg and classmates • Almost 1 billion users (1/2 mobile) • Lethal advertising tool • Success of Skate Bicycle Co. and Luxury Link • Popularity in the business world • 71% have corporate Facebook pages • “44% say Facebook is the single most effective social networking platform they use”

  3. Facebook in Politics (win/win) • Allows campaign organizers to thoroughly understand the interests of their fanbase • Makes way for better targeting by specifying in a demographic or other interest • Voters know what’s going on !

  4. How the Presidential Campaigns Use Facebook • Advertisement • Collect Information About Voters • Conduct surveys/polls • Videos/photos

  5. Advertisement • Presidential campaigns use Facebook as a tool for promoting their plans/policies • Obama posts four times as much content as Romney and got more response • Connects to young voters • Matt Fraser in Barack Obama and the Facebook Election states “Exit polls revealed that Obama had won nearly 70 percent of the vote among Americans under age 25—the highest percentage since U.S. exit polling began in 1976”

  6. Advertisement Contd. • Obama had Chris Hughes as a key web strategist during his 2008 campaign. • https://www.facebook.com/barackobama • Sue Reynolds in Using Facebook for Political Campaigning says “Its not just who you know, but who knows you” • Steps to effective Facebook advertising • Create fan page Obama 28 mill likes vs. Romney 7mill • Generate fans • Engage!

  7. Collect Information from voters • Social media tool –NGP VAN • Use of Facebook data to establish more efficient expansion techniques • Personal interactions • New strategy: merging campaign data with data each politically active supporter keeps about their contacts in Facebook profiles

  8. Connect to Voters • Online debates on a forum where individuals were encouraged to discuss issues • Lindsey Hoffman says in Embracing the Medium: How Presidential Campaigns Use Technology “ And 42 percent of Obama's blog posts originated from citizens. Many of the others were written by staff but included quotes from citizens. This does demonstrate an increase in citizen interactivity on these sites, yet the dialogue still exists in a controlled environment.”

  9. References • http://www.prweb.com/releases/inc500/socialmedia/prweb4987944.htm • https://www.facebook.com/advertising/ • http://techpresident.com/blog-entry/how-campaigns-use-facebook-data-might-change-2012-election • http://www.usnews.com/opinion/articles/2008/11/19/barack-obama-and-the-facebook-election • http://www.nytimes.com/2012/09/08/opinion/blow-the-engagement-gap.html • http://www.huffingtonpost.com/lindsay-hoffman/embracing-the-medium-how-presidential-campaigns-use-technology_b_1797550.html • http://carminemedia.com/2011/03/20/using-facebook-for-political-campaigning/

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