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ANIMATION

ANIMATION. ANIMATION. Cartoon-like images for special communication ( Aflac ). AFTRA. AFTRA. American Federation of Television and Radio Artists – Union that represents performing talent: actors, singers, dancers, and broadcast announcers. ASCAP. ASCAP.

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ANIMATION

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  1. ANIMATION

  2. ANIMATION Cartoon-like images for special communication (Aflac)

  3. AFTRA

  4. AFTRA American Federation of Television and Radio Artists – Union that represents performing talent: actors, singers, dancers, and broadcast announcers

  5. ASCAP

  6. ASCAP American Society of Composers, Authors and Publishers – Organization that protects the rights (intellectual property) of musical artists

  7. BEAUTY SHOT

  8. BEAUTY SHOT Close-up of the product by itself

  9. CAMERA ANGLE

  10. CAMERA ANGLE Position of camera in relation to the subject (object, person, or scene) when filming or photographing

  11. CAMERA PERSON

  12. CAMERA PERSON Films all the scenes and beauty shots

  13. CASTING AGENT

  14. CASTING AGENT Person who auditions and selects the talent

  15. CHYRON

  16. CHYRON Character generator that creates the supers (on-screen text)

  17. COLOR BARS

  18. COLOR BARS Striped bar of test colors preceding the commercial are used as a reference point to allow for color adjustments to ensure playback will match recorded spot

  19. CLAP BOARD

  20. CLAP BOARD Chalkboard used to identify the “take” number for post-production (Camera assistant holds the clap board up to be filmed, announces the take number, and closes the hinged top bar, producing a “clap.”)

  21. CRAWL

  22. CRAWL Words or images move along the screen horizontally, like a baby crawling across the floor

  23. CU

  24. CU Close-up, camera is near object or actor

  25. DEMO

  26. DEMO DVD demonstration of talent’s range of abilities or production house’s samples of best commercials

  27. DIRECTOR

  28. DIRECTOR Person in charge of supervising the production

  29. DISSOLVE

  30. DISSOLVE One image fades as another one comes up; if done very slowly, it’s called a “slow dissolve”

  31. DOLLY

  32. DOLLY Camera is mounted on a small truck that smoothly moves across tracks to follow action in scene and carries the camera crew and director

  33. ECU

  34. ECU Extreme close-up, camera is right beside object or actor

  35. FLOW

  36. FLOW How smoothly and effortlessly the copy reads

  37. FRAME

  38. FRAME One scene or shot in the commercial

  39. FREEZE FRAME

  40. FREEZE FRAME Action is completely stopped

  41. GAFFER

  42. GAFFER Head electrician who oversees lighting apparatus

  43. GRIP

  44. GRIP Carpenters who build and repair the set during production

  45. HAIR STYLIST

  46. HAIR STYLIST Person who styles the actors’ hair for the shoot

  47. HUMOR

  48. HUMOR Uses comedy for entertainment and retention

  49. ICON

  50. ICON Drives brand recognition (Geico’s gecko)

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