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Chinese Jewellery

Chinese Jewellery. Ying Huang ( Sunday) Yuxin Li(Lacey) Lu Zhang. China’s gold market. Chinese customers bought 1,132 tonnes of gold in 2013, in jewellery as well as gold bars

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Chinese Jewellery

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  1. Chinese Jewellery YingHuang(Sunday)YuxinLi(Lacey)LuZhang

  2. China’s gold market • Chinese customers bought 1,132 tonnes of gold in 2013, in jewellery as well asgold bars • China's demand for gold is set to rise by about 20% over the next few years, the World Gold Council has estimated, as the population becomes more wealthy. • Shenzhen is the world’s largest gold jewellery manufacturing centre and accounts for over 70% of China’s production base.

  3. US: 18 carat

  4. China: 24 carat

  5. TargetMarket • mainly targets wealthierwomen between 40 and 60 years old.

  6. Location Brand flagship store Shopping Mall

  7. Purpose • Gift （wedding, birth, holiday）

  8. Investment (Gold bar) • Collection (Zodiac)

  9. Promotion • Social media: wechat, weibo • Celebrity

  10. Gold-related products

  11. Brand • Chow sang sang • Chow Tai Fook • Lao Feng Xiang • China National Gold Group

  12. Jade • The history of jade is as long as 5000 years • Always used in woman's name • Beauty, grace, purity

  13. Association • Wealth & Power

  14. Association • Fengshui -workplace -house • Health -absorb toxic in your body

  15. Distribution Stall Antique Street

  16. Distribution Plaza Auction

  17. Promotion • TV shows experts help guests eliminate the value of jewellery (jade, china, etc.) • Exhibition

  18. Beijing Olympic Gold Medal

  19. Reference • http://www.gold.org/sites/default/files/downloads/Chinas-gold-market-progress-and-prospects-EN.pdf • http://www.bbc.com/news/business-27030705 • http://ezinearticles.com/?The-Importance-of-Gold-in-Chinese-Culture&id=4126178 • http://fengshui.about.com/od/Crystals/qt/Jade-Feng-Shui-Jewelry.htm • https://www.youtube.com/watch?v=mrdm09Ao85U

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