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TRANSPO2012 Bonita Springs, Florida October 29 – 31 Revenue Generation Opportunities. 1. Presenter. Gene Glotzbach, PE ITS Program Traffic Operations and Engineering Florida Department of Transportation. Current FDOT Revenue Generation. Loadstar Agreement
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TRANSPO2012Bonita Springs, FloridaOctober 29 – 31Revenue Generation Opportunities 1
Presenter • Gene Glotzbach, PE ITS Program Traffic Operations and Engineering Florida Department of Transportation
Current FDOT Revenue Generation • Loadstar Agreement • Use of DOT rights-of-way for commercial purposes • FDOT receives 41 percent • Road Rangers • Sponsored vehicles • Sponsored by Jaxlegal.com and State Farm • CCTV and 3rd Party Data Agreements • One-time $1,000 access fee • Annual $500 maintenance fee
Infrastructure Available for Revenue Generation • Opportunities associated with the 511 system • 511 Interactive Voice Response System • FL511.com Website • Mobile Application • 511 Signs • CCTV Cameras
Infrastructure Statistics • 511 Phone System: 213,000/month • Website: 67,500 visits/month • iPhone Application: 54,000 visits/month • My Florida 511 • Email alerts: 455,500/month • Text alerts: 156,000/month • Phone alerts: 22,500/month • 511 Signs Now: Approximately 350 signs • 511 Signs Anticipated: Approximately 1,500 signs
Keys to Revenue Generation • Exposure or impressions • Contract term • Bundling options • Avoiding competing sponsors/advertisers • Build usage
Future Revenue Generation for Florida 511 • FDOT in negotiations to provide a sponsored 511 system • Sponsorship messages on the IVR • Sponsorship/advertising messages on FL511.com • Sponsorship/advertising messages on 511 mobile apps • Sponsorships on 511 roadside signs • Couponing • Nearby services (electronic logo signing) • Naming rights • Sponsorships on CCTV images
Sponsorship messages on the IVR • “You’ve reached Florida’s 511 Traveler Information Service, brought to you by the Florida Department of Transportation and Geico Insurance.”
Why Revenue Generation? • To offset program costs, public agencies solicit private sponsors for government programs • Sponsorships relieve taxpayers of funding programs • Supplemental funds allow for increased innovation and enhancements • Uses Department assets to generate revenue
FHWA Revenue Generation Directive • “Sponsorship opportunities benefit the traveling public with an improved transportation system by providing flexibility for public agencies to pursue innovative sources of financing…”(March 13, 2012) • FDOT will develop a sponsorship policy and agreement with the private sponsors • 511 Traveler Information System an ideal vehicle for revenue generation
History of Revenue Generation • 511 systems utilizing revenue generation for support: • Georgia 511 • Massachusetts 511 • Virginia 511 (sponsors pending) • West Virginia 511 (sponsors pending) • New York 511 (RFP issued) • Wisconsin 511 (RFP issued) • Coming 2013: Florida 511
History of Revenue Generation • Results from FDOT 2008 revenue generation research study: • No strong (negative) reaction to private companies sponsoring 511 • Future 511 improvements should be paid for by private companies • Taxpayers should not have to shoulder the whole cost for the 511 system • Would like enhancements to the 511 system
Thank You! Gene Glotzbach, P.E.ITS Engineer AdministratorFlorida Department of Transportation gene.glotzbach@dot.state.fl.us(850) 410-5616