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TOP2 advertising agencies

TOP2 advertising agencies. 〜 DENTSU & HAKUHODO 〜 14113205 E(30) Risa Tsuchiya. Introduction. Purpose what genres of advertising businesses are closer to my interests. What should I do to dream comes true. Significance This study helps me to decide my future career clearly.

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TOP2 advertising agencies

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  1. TOP2 advertising agencies 〜DENTSU & HAKUHODO〜 14113205 E(30) Risa Tsuchiya

  2. Introduction • Purpose • what genres of advertising businesses are closer to my interests. • What should I do to dream comes true. • Significance This study helps me to decide my future career clearly.

  3. Research Questions

  4. Data Collections & Analysis <reason> I chose top2 agencies of advertising industry because I want to know variety of advertising media and monopolization in Japan. <source> • DENTSU & HAKUHODO official home page →”history” • Columns from the Web site →”monopolization”, “advertisement”, “AOR”, “qualification”,, “itigyousyu-issya-sei”

  5. Research Findings • Main work of DENTSU & HAKUHODO DENTSU: for generating income of newspaper(→newspaper & TV media) HAKUHODO: for advertising in educational magazines(→magazines & books) ②About monopolization in Japan and the difference with the U.S. Japanese advertising system is different from the global standard. → ③qualification & skills • qualification: 4-year university graduation • skills: education → learn many fields to adapt variety of clients abilities → communication, computer, organization, thinking creatively

  6. Individual concern for RQ

  7. English and Career • ＜DENTSU＞ • Advance into 124 countries(area) • employ about 32500 people • Most important area is ASEAN. • ＜HAKUHODO＞ • Advance 17 countries(area) • Employ about 2080people • Most important area is ASEAN and China

  8. English and Career

  9. Summary • DENTSU & HAKHOUDO were established different media. • These agencies are good at different media. • Japanese system of advertising industry is different from global standard. So there is monopolization in Japan. • Variety of knowledge, ability and experience are needed to adapt variety of clients. • English skill is more and more needed in the future(with their clients’ globalization).

  10. List of sources Campus Explore (anonymous). Qualifications for Jobs. Retrieved from http://qualificationsforjobs.com/index.htm DENTSU (official homepage). “It was prepared to sacrifice Myself for the sake of the News and Advertising Businesses”. Retrieved from http://www.dentsu.com/about/summary/history/p1901.html HAKUHODO Corporate Profile. History. Retrieved from: http://www.hakuhodo.jp/about/company/index04.html HAKUHO FOUNDATION(source: Advertising Age’s Agency Report 2012). History. Retrieved from: http://www.hakuhodo.co.jp/foundation/english/about/history.html Masanori Hieda(2012). Colum ~monologue of a man who is a lover of advertisements~. Retrieved from http://www.rmconsulting.co.jp/archives/1581 Ueno Shunsuke(2011). Global Report-Mobile marketer’s Report from NY-.MARKETING CAMPUS. Retrieved from http://marketing-campus.jp/column/globalrepo/007.html

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