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Often the Definitive History of the T-Shirt Today the modern crypto t shirts offers spawned a vast textile and fashion industry, worth more than two-billion dollars to the world's retail trade. The not likely birth of the t-shirt was a rather unspectacular event, nevertheless this humble piece of attire was set to change the designs and fashions of cultures for generations to come. Ultimately the T-Shirt would be used as a political tool with regard to protest and in certain times and places in history, a symbol of trend and change.
At the very beginning the t-shirt was a bit more than a piece of underwear, an extremely utilitarian one at that. Back in the 19th century the union suit, (also colloquially called long johns), was in its hey day, worn throughout America and northern parts of Europe. Popular throughout course and generation, this modest knitted one-piece covered the entire body, from the neck to the wrists and ankles. The exact designs pièce de résistance featured a drop argument in the back for ease of use in the old outhouse. Because cotton became more and more widely available, underwear manufacturers seized as soon as to create an alternative to this mainstay and rather cumbersome style. Knitted material is difficult to cut and sew seams and thus with cotton a radical shift towards mass-made fashion could begin. In Europe times were changing, since the Americans continued to sweat and itch, a simple "T-shaped" template was cut twice from a piece of cotton towel and the two pieces faced and stitched together within a lowly European workhouse. It was half a pair of long johns, but it soon took on a life of its own. Since the Industrial Revolution reached its inevitable conclusion, Henry To. Ford created the world's first production line, the suggestions of functionalism, efficiency, and utilitarian style entered the main mainstream consciousness of societies across the world, and Europe particularly. Many began to question the Puritanism of the past, Even victorian buttoned-down ideas of modesty were starting to give way in order to scantier and scantier swimsuits, ankle-bearing skirts, and short-sleeved shirts. As World War One loomed upon the horizon, the t-shirt was about to be conscripted for the army. Historical researchers define the first recorded incident with the introduction of the T-shirt to the United States occurred during Globe War One when US soldiers remarked upon the sunshine cotton undershirts European soldiers were issued as regular uniform. American soldiers were fuming, their government had been still issuing woolen uniforms, this wasn't fashion, it had been practically a tactical military disadvantage. How could a sniper keep still and aim his rifle with beans of sweat pouring in his eyes, and an itch that just wouldn't go away? The US army may not possess reacted as quickly as their troops would have liked, however the highly practical and light t-shirt would soon make its way returning to the mainstream American consumer. Due to their highly recognizable form, and want for a better name, the word "T-shirt" had been coined, and as the word found its place in the social lexicon, people across the world began to adopt the new and more comfy alternative to the union shirt. A handful of American experts claim that the name was coined in 1932 when Howard Smith commissioned "Jockey" to design a new sweat absorbing shirt for your USC Trojans football team. However the US army competitions the origins of the word come from army training t-shirts, being the military it was not long before practicality made certain the abbreviation. There is one alternative theory, little recognized and rather graphic in its interpretation. Essentially the idea that shortened-length arms were described as akin to the shape of an amputees upper body, a common sight in the bloodier battles of the past, although this speculation cannot be verified, the idea has a gory engagement ring of truth about it. During World War II the actual T-shirt was finally issued as standard underwear for many ranks in both the U. S. Army and the Deep blue. Although the T-shirt was intended as underwear, soldiers executing strenuous battle games or construction work, and especially all those based in warmer climes would often wear an discovered T-
shirt. On July the 13th, 1942, the include story for Life magazine features a photo of a soldier putting on a T-shirt with the text "Air Corps Gunnery School". In the first few years after World War Two, the particular European fashion for wearing T-shirts as an outer garment, influenced mainly by new US army uniforms, spread on the civilian population of America. In 1948 the New You are able to Times reported a new and unique marketing tool for that year's campaign for New York Governor Thomas E. Dewey. It had been the first recorded "slogan T- Shirt", the message read "Dew It for Dewey", closely repeated by the more well-known "I Like Ike" T- shirts in Dwight D. Eisenhower's presidential campaign. In the early 1950s enterprising companies located in Miami, Florida, began to decorate tee shirts with Floridian holiday resort names and even cartoon characters. The first recorded graphic jacket catalogue was created by Tropix Togs, by its software program and founder, Miami entrepreneur Sam Kantor. They were the first licensee for Walt Disney characters that included Disney characters with reallly big ears and Davy Crockett. Later other companies expanded into the t-shirt printing business that included Sherry Manufacturing Company additionally based in Miami. Sherry began business in 1948, the particular owner and founder, Quinton Sandler, was quick to capture onto the new T-shirt trend, and quickly expanded typically the screen print scarf company into the largest screen print out licensed apparel producer in the United States. Soon more and more celebrities seemed to be on national TV sporting this new risqué apparel such as John Wayne, and Marlon Brando. In 1955 Adam Dean gave the T-Shirt street credibility in the traditional movie "Rebel Without A Cause". The T-Shirt was quick evolving into a contemporary symbol of rebellious youth. The original furore and public outcry soon died down and even within time even the American Bible Belt could notice its practicality of design. In the 60's people started to tie dye and screenprint the basic cotton T-Shirt which makes it an even bigger commercial success. Advances in printing together with dying allowed more variety and the Tank Top, Muscle mass Shirt, Scoop Neck, V-Neck, and many other variations of the Jacket came in to fashion. During this period of cultural experimentation and upheaval, many independent T-shirt printers made copies involving "Guerrillero Heroico, or Heroic Guerilla", the famous portrait connected with Ernesto "Che" Guevara taken by Alberto "Korda" Diaz. Since which it is said to be the most reproduced image within the history of photography, mainly thanks to the rise of your T-shirt. The 1960's also saw the creation belonging to the "Ringer T-shirt" which became a staple fashion for youngsters and rock-n-rollers. The decade also saw the introduction of tie-dyeing and screen-printing on the basic T-shirt. In 1959, "Plastisol", a more durable and stretchable ink, was developed, allowing much more variety in t-shirt designs. As linen technologies improved, new T-shirt styles were soon released,
including the the tank top, the A-shirt (infamously generally known as the "wife beater"), the muscle shirt, scoop necks, and of course V-necks. More and more iconic T-shirts were designed as well as created throughout the Psychedelic era, including more and more home-made studies. A tidal wave of tie-died t-shirts began to check out the burgeoning music festival scenes in Western European countries and America. By the late 60's it was practically the required dress code amongst the West Coast hippie tradition. Band T-shirts became another extremely popular form of T shirt, inexpensively printed and sold at live gigs and concerts of the day, often the tradition continues to the present, band T shirts are as well-known as ever, however the price of them has risen dramatically. Within 1975 Vivienne Westwood makes her mark at 430 King's Road, London at the "Sex" boutique with her fresh Punk-style t-shirts, including her infamous "God Save The very Queen" design. Punk introduced an explosion of self-employed fashion designers and in particular t-shirt designers. To this day numerous modern designs pay tribute to the "grunge-look" of this rebellious and anarchic period of Western culture. The influx with corporate funding of the 1980's changed the whole face of the Jersey market. Slogan T- shirts were gaining popularity again, "Choose Life" was produced to promote the debut album of George Micheal's band "Wham", whilst "Frankie Says" helped press a string of highly controversial singles to the the top of the UK charts for Liverpool based band "Frankie Would go to Hollywood". Bands, football teams, political parties, advertising companies, business convention organizers, in fact anyone after a piece of inexpensive promotion began to commission and sell vast numbers of T-shirts. 1 noble exception of the time was the now iconic "Feed the exact World" T-shirt, created to raise funds and awareness of the main and groundbreaking Band Aid charity event. During the 80's and 90's T-Shirt production and printing technologies greatly improved, including early forms of D. T. G (Direct to Garment Transfer) printing, increased the volume and accessibility. Whilst in financial circles, the world's stock markets required notice as the American T-Shirt was classed as a product item in the apparel industry. Branded corporate labels quickly made their massive mark on the industry. A whole brand-new generation of T-shirt designs swamped the market, promoting conformity and allegiance to a brand name, such as Nike, rather than a manifestation of individuality. This rather uninspiring tradition still continues to at the present time, the now iconic "Vintage 82" T-shirt from "Next" for example. Within a few years of its first printing, this particular design was allowed to flood the market, until cheap duplicates and black market knock-offs have saturated the world. There are lots of similar designs which have a similar limited cultural shelf-life.
Now an inspiring movement towards re-politicizing the T-shirt has allowed pressure groups and charities to push their message to some wider audience. Over one million people marched into Greater london wearing a vast array of anti war, anti Bush and also anti Blair T shirts at the anti Iraq rally. An additional example, reminiscent of the earlier Band Aid event, saw The main Make Poverty History campaign of 2005 receive worldwide media coverage. Soon after Vivienne Westwood re-emerges in the Tshirt world with her new slogan T-shirt "I am not really a terrorist, please don't arrest me". Catherine Hamnett, another renowned British fashion designer is well known for her protest T-shirts, including the girl work to highlight Third World debt and the Aids epidemic within Africa. Then again, Catherine has recently been quoted as stating political slogan shirts allow the consumer to "feel they may have participated in democratic action", when in fact all they also have done is a little clothes shopping. This maybe true, however they nevertheless bring enormous media attention to any just cause. Through the years the styles, images, and contribution to free community that T-shirts have provided are taken as given, the T-shirt is now an essential accompaniment for any fashionable closet, no matter what part of the world. Still yet more technical improvements in the industry have allowed for more choices in style and cut. Oversize T-shirts that extend down to the knees, are popular with hiphop and skater fashions. Seasons change, however from time to time women market embraces more tight-fitting "cropped" T-shirt styles, reduce short enough to reveal the midriff. The rise within the "hoodie" or hooded long sleeved T-shirt cannot be overlooked, it is also fast becoming an essential addition to any street wise fashionista's collection. Recently there has been a massive consumer backlash against the brand conformity of the corporate and licensed t-shirt market. The customer is at last regaining some sense of individuality, consumers are not satisfied with the notion of "brand loyalty". People wish to reflect their own personality, political beliefs, sense of style or laughter. Some are designing their own with the help of a wide selection of D. I. B online t-shirt printing services, including "Cafe Press" along with "Threadless" to mention just two. But many people neither possess the time nor the inclination to design their own artwork, and thus marks the rise of the independent T-shirt designer. Similar to the 1960's but with a worldwide appeal, artists, graphic designers, renegades of the fashion world are beginning to get noticed. The greatest resource a modern T-shirt can have is its originality, a quality which will always be in demand, both now and hopefully far forward6171.