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The Power of a Good Concert: Five Areas of Success for Venue, Team, Technical, Promotion, & Retail

Explore the elements of a successful concert experience, including venue selection, teamwork, technical aspects, promotion strategies, and retail opportunities. Learn how each area contributes to a memorable and enjoyable event.

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The Power of a Good Concert: Five Areas of Success for Venue, Team, Technical, Promotion, & Retail

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Presentation Transcript

  1. What was the best concert you ever attended?

  2. Five Areas of Success Venue Team Technical Promotion Retail

  3. Five Areas of Success Venue Team Technical Promotion Retail

  4. Aveda Service Cycle

  5. The Consultation • Questions to understand ALL your guests needs • A portfolio to show them examples of hair cuts and colors

  6. Consultation Questions “How often would you like to come in to maintain the style?” “Tell me a little about your hair, what would you like to change?” Ask your guest consultation questions that will provide you information about their needs and lifestyle, home care, and maintenance commitment:

  7. Consultation Questions “How much time do you spend styling your hair?” “What are you using for shampoo? conditioner? to protect?” “How open are you to change? On a scale of 1–10, 1 not being open, 10 being very open?”

  8. The Portfolio: The Power of a Good Visual 53

  9. Portfolios Traditional binder portfolio assembled from magazine pictures Download the app from itunes

  10. Practice asking consultation questions that introduce pre-booking, home care and cross promoting services

  11. Retail

  12. 87% 25% % of guests seeking product recommendations from stylists % of guests receiving product recommendations from stylists

  13. 78% % of guests purchase a hair care product within 72 hours of their service

  14. PurescriptionTM Pad

  15. Pre-Booking

  16. Benchmarks and theAveda Service Cycle Connect the benchmark to the specific behavior that affects the benchmark.

  17. COMMITMENTS

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