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Université de Versailles Saint-Quentin -en- Yvelines Professional Master 2 programme in Eco- Innovation Management Individual project 2012. Company name : M AKSIM Ltd Int. What do we produce: Eco-friendly mobile food vending machine based on product
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Université de Versailles Saint-Quentin-en-Yvelines Professional Master 2 programme in Eco- Innovation Management Individual project 2012 Opportunity to better life is all about change
Company name : MAKSIM Ltd Int. What do we produce: Eco-friendly mobile food vending machine based on product stewardship concept. Our vision: To spark a revolution in fast food industry in order to benefit and connect both : society and environment and make economy decoupled. Contact details: 1 Princess avenue 123456 Paris France 01.32.25.24.35 (36)
Maksim Ltd Int. Eco - innovation: The pattern of growth Eco-Innovation is any form of innovation resulting in or aiming at significant and demonstrable progress towards the goal of sustainable development, through reducing impacts on the environment, enhancing resilience to environmental pressures, or achieving a more efficient and responsible use of natural resources.* . *European commission: Environment; ETAP
Maksim Ltd Int. Eco-innovation approach in terms of the product
Maksim Ltd Int. MAXIMs vending machine Juice Packing section Take your breakfast here Touch me 50 breakfasts per load battery Indulge yourself for only 3,99 Euro
Maksim Ltd Int. Economic evaluation Versailles Chantier - 10 000(A) * 1 %(B) = 100 customers * 3.99 Euro = 399 Europer day Average number of vending machines required : (100/50) = 2 units Gare Saint-Lazar - 45 000(A) * 1%(B) = 450 customers * 3.99 Euro = 1796 Euro per day Average number of vending machines required : (450/50) = 9 units Gare du Nord- 49 315(A) * 1%(B) = 493 customers * 3.99 Euro = 1967 Euro per day Average number of vending machines required : (493 /50) = 10 units A - Number of travelers / passengers from 7.00 a.m. – 10.a.m. B - % market target Time to serve one customer to another is about 1 minute. http://www.mondialshuttle.com/paris-train-stations.aspx
Maksim Ltd Int. Eco-innovation approach in terms of usage Goods/services purchased Train stations Consumer Goods/services sold Spending (euro) Inputs for production Revenue (euro) Income (euro) Producer
Maksim Ltd Int. • Summary of reasons to buy (customer) • Healthy, fresh and ecological food • Save money and time • The breakfast included in your electronic pass • Easy to use and top-up • Every 20th breakfast is free • 10 % donation to the environment (on-line customer participation) • 2:1 Enjoy food while getting knowledge
Maksim Ltd Int. • Summary of reasons to invest (investors) • High potential market (high number of passengers) • Already identified market (train stations) • Already identified suppliers (local farmers) • Development potential (universities, hospitals) • Significant contribution to environmental issues
Maksim Ltd Int. • Summary of reasons for public authorities • No waste operation • Job creation • Pro-active education on sustainability • Recycle material use (improve the environmental performance) • Local producers support
Maksim Ltd Int. Next steps in product and service implementation • Customer survey to identify better their demand and needs • Identify the best suppliers(location, technology, capacity) • Evaluation of market expansion (hospitals, universities, schools • etc.)
Maksim Ltd Int. Thank you Be healthy Think differently Save environment UVSQ 2012 Individual project presentation