consumersinternational.org

1. National Campaigning on junk food marketing 4th May Chair: Justin Macmullan Consumers International consumersinternational.org

2. Speakers • Anna Glayzer • Consumers International, UK • Bart Combée • Consumentenbond, Netherlands • Dr Vokyung, Song • Consumers Korea, South Korea consumersinternational.org

3. Agenda • International policy update and why food marketing to children should be monitored (Anna Glayzer) • 2 national case studies: • Netherlands (Bart Combée) • South Korea (Dr Vokyung, Song) • Introducing the CI manual on monitoring food marketing (Anna Glayzer) • Q&A • The CI junkfood generation toolkit for campaigning (Anna Glayzer) • Group discussion • Finish consumersinternational.org

4. International Policy update 2000 The WHO launched a global strategy to tackle chronic non-communicable diseases. The strategy identifies health problems caused by poor diets 2007 The WHA called on the WHO to develop a set of recommendations on marketing of food to children. consumersinternational.org

5. 2008 World Consumer Rights day, CI & IOTF published Recommendations for an International Code on Marketing of Foods and Non-Alcoholic Beverages to Children. consumersinternational.org

6. In May 2010, the 63rd World Health Assembly agreed a Set of recommendations on the marketing of foods and non-alcoholic beverages to children Available from WHO website in Arabic, Chinese, English, French, Russian and Spanish consumersinternational.org

7. The recommendations urge member states to develop policies that aim: • “to reduce the impact of marketing of foods high in saturated fats, trans-fatty acids, free sugars, or salt to children” • Policies should address: • Exposure- volume • Power- content, techniques consumersinternational.org

8. Monitoring of marketing activities gives a measure of both the exposure to, and power of, unhealthy food marketing on children. • The results can then be used to: • Inform the development of new policy that is appropriate to the local context • Evaluate the effectiveness of existing policy consumersinternational.org

9. 2 short presentations on the work of CI members in Netherlands and South Korea consumersinternational.org

10. CI Manual on monitoring • What? • It provides technical guidance on monitoring the exposure and power of marketing aimed at children in a national context • Who is it for? • NGOs, consumer or other lobbying organisations • policy makers consumersinternational.org

11. Rationale • Lack of national data on food marketing to children (in low- and middle-income countries in particular) • Most research has been gathered in Europe, the US • Most research has focused on TV advertising rather than other forms of marketing consumersinternational.org

12. Aims and objectives • To support the gathering of evidence as to the extent and natureof marketing of foods to children by monitoring food marketing activities via different marketing channels. • To aid researchers in answering the following questions for each channel being monitored: • How much food marketing is directed at children? • What type of food products are advertised to children? • What is the volume of healthy and less healthy food marketing directed at children? • What marketing techniques are used to target children? consumersinternational.org

13. What is included? To achieve this the manual provides guidance and advice on: • design and implementation of research to monitor food marketing via different marketing channels. • how to analyse the content and techniques of food marketing • the presentation and documentation of results • resources required for each type of monitoring consumersinternational.org

14. Structure PART 2 • Specific instructions for monitoring each marketing • channel • Resources • Reading List PART 1 • Research planning and design • Methodology • Deciding what to monitor • Setting the key definitions • Conducting Research • Data collection • Data coding and analysis – incl. coding documents • Food categorisation / Nutrient profiling • Presenting results and reporting consumersinternational.org

15. Which communications channels? Non-media based • Outdoor advertising • Food packaging • In-school marketing Media-based • TV • Radio • Print • Websites consumersinternational.org

16. Project Timings Oct 2010 - Jan 2011 Assessment of current practice and draft outline Feb – April 2011 Develop first draft May-July 2011 Develop Final draft Aug - Sept 2011 Publication and promotion * Each stage includes consultation by a core group of experts consumersinternational.org

17. Your comments wanted! • 1st Draft is available in English and Spanish • Pick up a copy at Congress • Request an electronic copy aglayzer@consint.org or mshelton@consint.org consumersinternational.org

18. We are seeking feedback on the following questions: • Does the manual adequately cover the issues relevant to monitoring in  low and middle income countries? • Is the content adequate and easy to follow and is the style appropriate for this type of document? • A wide range of promotional strategies - is the manual addressing the right ones? consumersinternational.org

19. CI Junkfood Generation: A toolkit for national campaigns consumersinternational.org

20. What is the toolkit for? • Intended to help consumer organisations and others to lobby national governments to develop new or improve existing policies • Provides information ideas and resources to help you plan an effective campaign on a minimal budget • Campaigning ideas that can be transferred to other campaigns consumersinternational.org

21. What is in the toolkit: • The case for action • Identifying allies • Look for opportunities • Gather evidence consumersinternational.org

22. What is in the toolkit (continued): • Launch your campaign • Ideas for campaign actions and events • Using social media • Engaging the media • Lobbying the government • Next steps………. consumersinternational.org

23. Toolkit resources on the CI website: • Lunchbox challenge • Famous characters event • Model letter to health minister • Model press release with survey results • Model press release for campaign event • http://www.consumersinternational.org/our-work/food/key-projects/food-and-nutrition/junk-food-generation consumersinternational.org

24. Any feedback or questions? consumersinternational.org

25. Stay in touch! food@lists.consumersinternational.org And finally……..please look out for our consultation document on the forthcoming UN High Level Summit on Non-communicable diseases- out on or around the 9th May consumersinternational.org

26. aglayzer@consint.org consumersinternational.org