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The National Geographic ’ s Center for Sustainable Destinations

The National Geographic’s Center for Sustainable Destinations promotes geotourism to protect and enhance the world’s distinctive places. Geotourism sustains the environment, culture, heritage, and well-being of residents, offering an authentic travel experience. This approach goes beyond green initiatives and engages tourists and residents in preserving the character of a destination. Establishing Geotourism Stewardship Councils and following the Geotourism Charter are essential for successful implementation.

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The National Geographic ’ s Center for Sustainable Destinations

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  1. The National Geographic’sCenter for Sustainable Destinations CSD Mission: To protect and enhance the world’s distinctive places through wisely managed tourism and enlightened destination stewardship. Core concept for achieving the mission:geotourism

  2. GEOTOURISM: Now, celebrate the place • UNSUSTAINABLE TOURISM: • • Overcrowding • • Lower quality of experience • • Loss of distinctiveness • • Erosion of culture and environment Tourism and sustainability SUSTAINABLE TOURISM:First, do no harm.

  3. geotourism Tourism that sustains or enhances the geographical characterof a place— its environment, culture, aesthetics, heritage, and the well-being of its residents.

  4. GEOTOURISM Cultural tourism Sightseeing Heritage tourism Local cuisine ECOTOURISM:nature Agri-tourism Indigenous tourism From eco- to geo- Manage tourism so that it pays to protect the place, not destroy it. All place-based types of tourism =the ENTIRE destination

  5. FLORA AND FAUNA

  6. HISTORY

  7. ARCHAEOLOGY

  8. GEOLOGY

  9. TRADITIONAL ARCHITECTURE

  10. LOCAL MUSIC

  11. CUISINE

  12. LOCAL CRAFTS

  13. ARTS

  14. Going Beyond Green: Why Geotourism? Geotourism is: • Holistic - because sustainability is about more than just the environment: it incorporates culture and heritage • Place-based - this grassroots strategy works from the bottom up, requiring the participation of the people who know the place best - its residents • Marketable - Geotourism can create financial incentives for good destination stewardship, which in turn generates more interest - and spending - by tourists • Competitive - Geotourism emphasizes, enhances and encourages development of the most unique aspects of a destination, making it a more desirable place

  15. And most of all… Geotourism engages tourists, who have a more authentic experience… and residents, who gain a deeper appreciation for what makes their place unique

  16. The Geotourists

  17. The Geotourism Charter A set of principles to promote sustainable tourism and enlightened destination stewardship

  18. 1. Integrity of place 2. International codes 3. Market selectivity 4. Product diversity 5. Tourist satisfaction 6. Community involvement 7. Community benefit 8. Protection and enhancement of destination appeal 9. Use land wisely 10. Conservation of resources 11. Planning 12. Interactive interpretation 13. Evaluation TheGeotourismPrinciples

  19. A Geotourism Strategy• Identify• Sustain • Develop • Market geotourism assets

  20. Monterey Bay Aquarium, Monterey, CA

  21. Bread and Puppet Theater, Glover, VT

  22. Restored Farmhouse, Norway

  23. Fish Salting Demonstration, Nova Scotia

  24. Set up a Geotourism Stewardship Council that includes: Community organizations for. . . • Historic preservation • Nature and ecotourism • Traditional performing arts, artisanry and crafts • Farm/restaurant programs • Beautification/aesthetics • Indigenous and minority groups • Urban renewal • Local government • Tourism and local business expertise • Tourism promotion • Other characteristics of the place

  25. Geotourism Stewardship Councils… • Arizona GSC …get involved with a project - Geotourism MapGuide, festival, or other program. • Sonora GSC

  26. Celebrate Authenticity Tell great stories. Enhance sense of place through: • Geotourism Charter signing, • Establishment of a Stewardship Council, • Sustainable private enterprise, • Conservation and preservation • Civic participation

  27. Vermont Northeast Kingdom Project

  28. www.nationalgeographic.com/travel/sustainable/

  29. The geotourism test: Are we sustaining or enhancing the character of our place?

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