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Green Marketing Basics

Earth Day Every Day - Make your business a little bit greener

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Green Marketing Basics

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  1. Earth Day Every Day: a little bit greener.

  2. The Greening of the Industry How many green practices do you already have? How well to do advertise them? Are you doing all you can to be eco-friendly?

  3. “Green Cred” According to a study by Cisco, 53% Of Consumers Prefer To Buy From Company With Green Rep. In almost every case, women are more concerned than men about how green a company is.

  4. Getting a little bit greener Recycling Start with office supplies. Paper, print cartridges, e-waste. Energy Conservation Lighting, heat, and office equipment represent 70% of energy use Turn off electronics overnight, switch to CFLs Use natural light! Water savings Read the water meter, check the bills Use low flow taps, install dual-flush toilets Consider collecting rain water

  5. Getting a little bit greener Conserve paper! 70% of office waste is paper. Go as paperless as possible!! Offer estimates, invoices, and other communication via email or other electronic means rather than paper. Improve Air Quality Look into an air purifier / ioniser Use green cleaning products (commercial, or all natural) Add plants!

  6. Green Marketing Basics Green Messaging Make sure you are DOING more than you are SAYING Understand what's important to your consumer Be transparent, tell an honest story Engage customers in the process! Use “green” certifications with caution

  7. Green Marketing Basics Green Marketing Choose products and brands that align with green consumers - Synthetic or re-refined oils - Showcase your green new & used vehicles - Products made from recycled tires Leverage onling messaging as a print alternative For print advertising, use recycled paper, soy inks Everything speaks!

  8. Green Promotions Recycling Drive Shred-a-thon E-waste drive Green checkups Green test drives Have a shuttle? Make it a hybrid or electric!

  9. AskPatty can Help!

  10. Questions?

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