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Introducing two major female blockbusters…. Twilight Saga: Breaking Dawn Part 1 & New Years Eve

Introducing two major female blockbusters…. Twilight Saga: Breaking Dawn Part 1 & New Years Eve. TWILIGHT SAGA BREAKING DAWN PART 1 Fantasy/Romance. RELEASE DATE: 18 th Nov 2011 CAST: Kristen Stewart, Robert Pattinson, Taylor Lautner DIRECTOR: Bill Condon (‘Dreamgirls’)

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Introducing two major female blockbusters…. Twilight Saga: Breaking Dawn Part 1 & New Years Eve

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  1. Introducing two major female blockbusters…. Twilight Saga: Breaking Dawn Part 1 & New Years Eve

  2. TWILIGHT SAGA BREAKING DAWN PART 1Fantasy/Romance RELEASE DATE: 18th Nov 2011 CAST: Kristen Stewart, Robert Pattinson, Taylor Lautner DIRECTOR: Bill Condon (‘Dreamgirls’) RECOMMENDED IF YOU LIKE: ‘Twilight Saga: New Moon’ RELEASE SIZE: Saturation (£30m) TARGET AUDIENCE: Female, Youth The astonishing, highly anticipated next chapter in the series, "THE TWILIGHT SAGA: BREAKING DAWN," illuminates the secrets and mysteries of this spellbinding romantic epic that has entranced millions. DCM.CO.UK

  3. NEW YEAR’S EVEComedy/Romance RELEASE DATE: 9th Dec 2011 CAST: Robert De Niro, Ashton Kutcher, Zac Efron, Jessica Biel, Halle Berry, Michelle Pfeiffer, Hilary Swank, Sarah Jessica Parker…. DIRECTOR: Garry Marshall (‘Valentine’s Day’) RECOMMENDED IF YOU LIKE: ‘Valentine’s Day’, ‘He’s Just Not That Into You’ RELEASE SIZE: Saturation (£10m) TARGET AUDIENCE: Female The lives of several couples and singles in New York intertwine over the course of New Year's Eve. DCM.CO.UK

  4. CINEMA: THE ULTIMATE BRAND EXPERIENCE New Years Eve - Jaw Dropping Cast Source notes: Please add notes here…

  5. Demographic profile comparisons SATC 2 vs. Twilight Saga: Breaking Dawn Part 1 Age: <15, 15-34, 35+

  6. 61%* 62% ABC1 39%* 38% C2DE CINEMA: THE ULTIMATE BRAND EXPERIENCE SEX AND THE CITY 2 VS. TWILIGHT SAGA: BREAKING DAWN PART 1 GENDER AGE SOCIAL GRADE <15 FEMALE 15 – 34 MALE 35+ SATC 2 Twilight Saga : Breaking Dawn Pt 1 SATC 2 Twilight Saga : Breaking Dawn Pt 1 SATC 2 Twilight Saga : Breaking Dawn Pt 1 Demographic delivery of admissions based on Film Monitor data 2010. *Twilight Saga Breaking Dawn Pt 1. demographic delivery of admissions data based on Twilight Saga: New Moon Film Monitor profile 2009..

  7. CINEMA: THE ULTIMATE BRAND EXPERIENCE TWILIGHTSAGA : BREAKING DAWN PT. 1 HAS GREATER REACH THAN SEX AND THE CITY 2 TOTAL FEMALES ABC1 15+ 15 – 34 ADMISSIONS £21.6m Actual 5 Week Box Office 3,995,000 2,916,350 2,476,900 3,995,000 2,540,820 £ 30m* Est. 5 Week Box Office 5,769,231* 3,807,692* 3,519,231* 4,667,308* 3,605,769* SATC 2 box office sourced from Rentrak EDI 2010. Demographic delivery of admissions based on Film Monitor data 2010. *Twilight Saga Breaking Dawn Pt 1. demographic delivery of admissions data based on Twilight Saga: New Moon Film Monitor profile 2009. CAA Estimated 5 week box office.

  8. Demographic profile comparisons SATC 2 vs. Twilight Saga: Breaking Dawn Part 1 & New Years Eve combined film profiles Age: <15, 15-34, 35+

  9. < 18 ABC1 35+ CINEMA: THE ULTIMATE BRAND EXPERIENCE SEX AND THE CITY 2 VS. TWILIGHT SAGA: BREAKING DAWN PART 1 & NEW YEAR’S EVE COMBINED PROFILE GENDER AGE SOCIAL GRADE <15 ABC1 FEMALE 15 – 34 C2DE MALE 35+ Twilight Saga : Breaking Dawn Pt 1 + NYE Twilight Saga : Breaking Dawn Pt 1 + NYE SATC 2 Twilight Saga : Breaking Dawn Pt 1 + NYE SATC 2 SATC 2 SATC 2 box office sourced from Rentrak EDI 2010. Demographic delivery of admissions based on Film Monitor data 2010. *Twilight Saga Breaking Dawn Pt 1. demographic delivery of admissions data based on Twilight Saga: New Moon / New Years Eve based on Valentines Day. CAA Film Monitor.

  10. CINEMA: THE ULTIMATE BRAND EXPERIENCE TWILIGHT SAGA : BREAKING DAWN PT. 1 + NYE HAS A GREATER COMBINED REACH THAN SEX AND THE CITY 2 TOTAL FEMALES ABC1 15+ 15 – 34 ADMISSIONS £21.6m Actual Box Office 3,995,000 2,916,350 2,476,900 3,995,000 2,540,820 SATC 2 £ 40m* Est. Box Office 7,692,308* 5,000,000* 4,826,923* 6,357,693* 5,173,077* Twilight Saga: Breaking Dawn New Year’s Eve SATC 2 box office sourced from Rentrak EDI 2010. Demographic delivery of admissions based on Film Monitor data 2010. *Twilight Saga Breaking Dawn Pt 1. demographic delivery of admissions data based on Twilight Saga: New Moon / New Years Eve based on Valentines Day. CAA Film Monitor.

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