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How Strategic Management Can Effect in the working of the Organizations

This Write-up is explaining the whole process of Strategic Management .In This Report The Writers of Assignment Desk UK Has summarized the two strategies i.e. Red ocean strategy and Blue ocean strategy which are used in the strategic planning. Avail Strategic Management Assignment Help from our writers : https://www.assignmentdesk.co.uk/strategic-management-assignment-help

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How Strategic Management Can Effect in the working of the Organizations

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  1. Strategic Management Strategic Management Assignment Help is available 24*7 for management students.

  2. TABLE OF CONTENTS INTRODUCTION ...................................................................................................................... 3 Task 1 ......................................................................................................................................... 3 1.1 Market share ...................................................................................................................... 3 1.2 External analysis using PESTLE........................................................................................ 3 1.3 SWOT ANALYSIS OF THE COMPANY ........................................................................ 5 1.4 Describe internal culture and company structure ................................................................ 6 1.5 Company structure ............................................................................................................ 6 1.6 Current strategy of BMW .................................................................................................. 6 Task 2 ......................................................................................................................................... 7 2.1 Red Ocean And Blue Ocean Strategy................................................................................. 7 2.2 New Strategies For The Brighter Future ............................................................................ 9 2.3 Things needs to be undertaken To Follow New Strategies ............................................... 11 Task 3 ....................................................................................................................................... 12 3.1 Implementation Of The Strategies ................................................................................... 12 CONCLUSION ......................................................................................................................... 13 REFERENCES ......................................................................................................................... 14 Avail The Best Assignment Writing Service In UK & Assure Top-Notch Grades For More Contact Us: Phone: +442038681670 Email: help@assignmentdesk.co.uk Website: https://www.assignmentdesk.co.uk/ Strategic Management Assignment Help is available 24*7 for management students.

  3. ABSTRACT Strategic management is an essential part for the organizations which are working ion the international level, the report is based on the BMW and it is having objectives to analyze the current situations of the company in to the international market. Avail The Best Assignment Writing Service In UK & Assure Top-Notch Grades For More Contact Us: Phone: +442038681670 Email: help@assignmentdesk.co.uk Website: https://www.assignmentdesk.co.uk/ Strategic Management Assignment Help is available 24*7 for management students.

  4. INTRODUCTION Strategic management can help to the companies which are working in the international market to improve their strategies in stages. Strategic management will allocate all its resources in a way that they can achieve the goals and earn maximum profit by its business entity (Kumar, Adhish and Deoki, 2014). In this the company will make the certain rules to be follow to implement its marketing plan in the market. BMW is the German company which manufactures the cars and motor cycle. BMW is having target only on premium segment of population that's why prices of cars and bike are always high as compare to the the market competitors. BMW is having all three of its group in UK that is BMW, mini and rolls Royce. Beside the manufacturing work BMW is also has the marketing sales unit in the UK. The worth of BMW till the date is $60.4 billion. BMW also provides the financial services in UK. BMW is famous for its high tech technology and design in there products. TASK 1 1.1 Market share BMW is an international brand and the have ranked on third position among the top car manufacturers in the world and its holding no.3 as market share according to the statistical data of year 2016. As compare to BMW to other car manufacturers last year BMW is having the highest selling cars. It is having the 6.66% market share in UK, BMW has the profit from its group as well the remaining two group that is rolls Royce and mini. As this proportion the BMW is the highest earning auto-mobile industry in the economy (Kaplan and Norton, 2016). But as the year of 2017 started BMW faces the huge challenges from the other auto mobile companies in different ways like; technology, design and management but it come with its better policies with help to retain the company. As they are working in the premium car market they are having different market competitors like Mercedes Benz, Audi, jaguar, range rover, Porsche,Volvo etc. 1.2 External analysis using PESTLE PESTLE is tool which can be used for analyzing the external environment of the organization. External environment is more dynamic and it is not under control of the organization. It can help to the company to take some measure as a precaution but do not totally Strategic Management Assignment Help is available 24*7 for management students.

  5. control it. So a pestle analysis is presented under here which can help to the BMW to analyze those factors which are affecting on their business activities: Political environment:- Factor which are related to the government is having huge impact on the organizational activities. Political factors are those factors which are control by government. They change according to the time and according to the economy conditions. Government make many rules regulation laws for the business conducting in the particular country to protect its citizen. Every country has its own government rules and to entry in the market the company has to look after every aspect and has to see whether they can survive in the market or not. For example company is already started to manufacturing its car in between that the government change some laws so company can face the loose and it also affect it operation process (Johnsen, 2015). Some of the political factors are taxes rates, import-export regulation, trade and copy right laws etc. the political factors are unstable they can be change any time. As the BMW is working in the international market so it is essential for them to make a proper analysis of the political terms and as well as rules and guideline to prepare their strategies and guidelines accordingly. As they are working in the different countries so they have to make political connection with the countries to start and run their business activities. Economical factors:- Economical factors are the another important element in the external environment. Some of the economical factors are GDP, demand and supply, inflation rates, exchange rates, bank loan availability, employment rates etc. BMW having huge effect on it product sales due to the economical factors as per inflation the BMW has to increase the prices of it product and also when the currency exchange value depreciate they have more sales and have more exports of the cars in the international market and demand of the premium cars in the country also boost the sales of BMW cars. Social factors:- Social factors are those factors which are related to the people living in the society like culture, norms,values, gender, age, income, buying behavior, consumer preferences, their attitude toward the product etc. for example the businessman who is earning a good salary and their standard of living is also high they will prefer the luxury products like BMW cars. Because luxury define the hard work of the particular person (Hong, 2014). They get chance to flaunt and also luxury product gives the confidence. BMW only targets the higher class Strategic Management Assignment Help is available 24*7 for management students.

  6. population those have the buying power and also what to have new experience of driving and traveling. Technology factors:- These factors are related to the system and process which is followed to produce a different products. It implies how the company create the new innovation in their products which the other cars don't have. Like BMW is having its hybrid car in which total a new invention in the world of car. Legal factors:- There are different laws in different countries like employment law some the products need the license to conduct the business, company laws, safety laws and company has to standardize its product according to the laws. Environmental factor:- This factor tend to conduct all the business activities which should not harm the environment. Like BMW hybrid car which is nature friendly car. 1.3 SWOT ANALYSIS OF THE COMPANY STRENGTH:- WEAKNESS:- Brand name:- BMW is having the most well Only target to upper class population:- the reputed branded name. BMW known for its BMW only focuses on the upper class people luxury image and high technology designs . they does have no car model for the middle Brand value:- It is car only for rich people class. Less differentiation in cars model:- BMW those income and standard of living is very high and from its customer precept it have the has many models in car and every car model is value of money customer gets the services and having a special feature which make them quality product for what they pay and this different to others. According to price they brand has the worth of money and that's why have variation in the models. its brand value is very high it is trusted brand from so many year (Galliers and Leidner, 2014). Have a clear vision of future:- BMW is having the technology for its car for the future also they so clear with there mission and vision so they have the strategies for coming future. Strategic Management Assignment Help is available 24*7 for management students.

  7. THREATS:- OPPORTUNITIES:- Increase in competition:- There are some future hybrid and electric cars:- BMW has other companies also working in this segment the opportunity to introduce its electric car like jaguar, Porsche,Mercedes Benz, land rover because market is having demand of electric cars. etc. These companies are giving a huge Demand of increases in auto mobile competition to the BMW so now it is essential industry:- in up coming future there is a for the BMW to make its product better than these companies to sustain in the market. increase in auto mobile sector which lead to the Change in government policies:- government opportunity for the BMW to serve its more and policies are unstable so any changes in the more customers. Automobiles needs are never government policies can affect the company. been shorter so it is essential for the company to make a regular changes as per the demands. 1.4 Description of the internal culture and company structure BMW is a company to give the higher satisfaction to its customer and try to give great quality of services to its customers. For that they follow their internal culture in organization in which they set their goals for on which they have to work together. The BMW has built a culture in which they have focus on the potentials to increase the skills and competencies of the employees. BMW employees have its own values, belief which they follow in the organization which is helps to an employees to be passionate towards their work and helps to increase their productivity. The employees have their own strength which they use in their work to achieve the common goals. Company encourage the employees to follow the attitude in the work culture (Chang, J. and Jennings, D., 2014). They follow their culture from many years and they want the employees which are create team initiator, have creative thinking , can perform extraordinary, they give their employees unique experience to work with them. They employees development their overall personality by working with the company like BMW. The organization is having a tall structure of the management in which they are having different level of management which is having their own goals and objectives. Strategic Management Assignment Help is available 24*7 for management students.

  8. 1.5 Company structure There are different levels of employment in the company the top, middle, lower level in that they have their sub departments. They follow the hierarchy so that every employees knows what they need to do and to whom they have to report. This decrease the chance of confusion and conflicts among subordinates. Subordinates has to report its assigned superior and company follow its vertical hierarchy. They have different working department for for different works and issues like finance, operations, human resources, IT,marketing department. Every different to its assign work and they keep the transparency what other department is doing so they can maintain the well co-ordination. 1.6 Current strategy of BMW BMW have success by having most enactive marketing and advertisement. This company attracts the costumer by there slogans I.e.'The ultimate driving machine” and 'Sheer deriving pleasure”. BMW tells to there customers that BMW give pleasure in driving his car that no body can give. WCRS is the advertisement agency which is working for BMW since 1972. BMW has make his grate brand image by advertising. BMW have make there advertisement with James Bond and Tom Cruise etc. Geographically BMW have targets. But the more industrialized have been done in Europe,North America,some of the parts of Asia, Africa, China, South Africa. 70% sales have been done in Europe and North America. BMW target the humans who have the age of 25 to 40. Because these people have the successfully image. BMW has been labelled as the 'luxury car” and “foreign and international car” that's way BMW not target the ethnicity and citizenship. Company targets the people who having there salary 25000 pounds. The marketing MIX of the BMW Product : BMW works on the dynamic look of car. They major focus on innovation and development. The latest version is BMW serise1,2,3,4,5,6,7.Z4. Company is coming with new car name is MINI Countryman”. This time the company working to making the car smaller and with innovation structure Strategic Management Assignment Help is available 24*7 for management students.

  9. Price: BMW charge the extra for premium quality. The price is based on different engine, gear level,fuel consumption,sport version. Promotion: BMW have different slogans. Company majorly invest large amount of in advertisement in films like 'The World is not Enough”whit James Bond. Place and Distribution: BMW have 156 dealers franchised in UK,148 dealers franchised in MINI Cooper. The company operate into 100 countries with 4,400 dealers. They are authorised to sell the cars ,parts and after sales service products. TASK 2 2.1 Red Ocean And Blue Ocean Strategy Strategies have been key in developing the business an making the firm to grow it is important for every business manager to build the strategies which can not only drive the sales for business but also helps in long-term scenario of the firm. Thus BMW managers should adopt different strategies to make impact on the working of the company and also attract the new segments, targets and customers(Walker, 2013). Further more in this rigid and complex world their are many experts who have research over the strategies used by various organizations over the years to make impact on the industry and they have come up with two most important strategies which are: Red Ocean strategy and Blue Ocean strategy. To understand the concept of both further classification is done. Red Ocean Strategy: This particular type of strategy speaks about the competing in the existing markets which means the entry of new firms will not bother the company because they have a good market in the existing scenario(Pietrzak and et.al, 2015). Also in this type of strategy here firm wants to beat the competition and exploit the existing demand, thus here the firm's managers are of the view of getting over their competitors which eventually help the in gaining the competitive advantage. Here managers try to align the whole system of a firm's activities with its strategic moves or low cost. This strategy is basically termed and looked by many businessman as their resort to growth but the growth will happen only if you achieve something which is not related to your existing business portfolio(Le Saout and et.al, 2013). Here companies focus is on Strategic Management Assignment Help is available 24*7 for management students.

  10. capturing the more demand in order to sell more which in turn drives profits for the business. If talked about BMW of implementing this particular strategy then they need to target those audiences who have been purchasing its competitors products. As BMW is been into the business of making the cars for the elite class people they have to target the people of elite class who are not buying their variants of product. If BMW wants to be in the same market and don't want to switch from elite class of people, then the firm should adopt strategy of red ocean to remove its competitors from the market or find an alternative solution for making a move which will help in gaining them a competitive edge(Melander and et.al, 2016). Thus making a competitive edge will make them to generate good profitability. Further more this strategy is more of like aggressive one because here the rival firms try to kill each other in terms of business. Blue Ocean Strategy: This particular type of strategy speaks about going in the new markets for gaining the advantage over its competitors so that more people are targeted over and above that. The companies who adopted this kind of strategy are more of the view of challenging the industry conditions and paradigms, here they are more focused on customers rather on competitors and they don't segment the customer's rather they combine or aggregate them in order to achieve the higher results from them. As they aggregate them in this strategy they follow on marketing campaign which caters the need of every class of people so that cost is minimized and also less efforts have been encountered in making of the campaigns(Kaplan and Norton, 2016). As per the blue ocean strategy they are bit like having the mindset of creating uncontested markets to serve, which means they are more of doing business in the markets where no one has reached and thus they find it very suitable for them to enter into such markets where they can find no rivals and so many consumers which will help them create monopoly over that particular markets. This strategy implementation over business process and operations gives them a new look to see at the competitors which is they are of the view that competition is irrelevant. They create and capture the new demand unlike red ocean one's who exploit the existing demand and also they break the value-cost trade-off which Strategic Management Assignment Help is available 24*7 for management students.

  11. is in turn is pretty resemblance for the firms who adopt this. Here alignment of the whole system of a firm's activities in pursuit of differentiation and low cost is studied by the firm who adopts this strategy(Johnsen, 2015). If talked about BMW of implementing this particular strategy they need to focus on the lower segment, upper-middle class and middle class people can also be targeted if they are likely to achieve this change the managers need to do an extensive research over the target market but also sociological and other factors needs to keep in mind by the authorities of BMW that they will have to deal with the perceptions of people who are currently buying the cars of the company. Further on after implementation of the strategy BMW may face different negative perceptions of upper class of people because they may develop that now the brand is not specific for them only and that makes them to move the people form there brand to other. Here by applying the blue ocean strategy BMW will have there assets capabilities as fluid as they want not fixed that they will produce up to a certain level only(Kumar, Adhish and Deoki, 2014). By the application of this strategy a firm is able to solve the problems across its entire supply chain. 2.2 New Strategies For The Brighter Future Strategies have been key in developing the business and making the firm to grow it is important for every business manager to build the strategies which can not only drive the sales for business but also helps in long-term scenario of the firm. Thus BMW managers should adopt different strategies to make impact on the working of the company and also attract the new segments, targets and customers(Pan, Sivo and Goldsmith, 2016). BMW by applying the Blue ocean strategy will make a move to new segments and thus it will give the BMW to go entirely into the new segment of middle class persons but on the other hand BMW by applying this strategy will may loose the strategies which will help in gaining the appropriate advantages and thus making it more superior in the industry and having a competitive advantage is the key for him results can be drive with the help of it and they are: BMW in order to make certain recommendations should adopt the strategies which in turn should benefit the business. By application of porter's genric model BMW can make effective plans in order to capture the new markets(Chang and Jennings, 2014). BMW should create more demand in the existing markets of their product through the use of different Strategic Management Assignment Help is available 24*7 for management students.

  12. marketing techniques which will help them in making profits for business. If BMW adopts blue ocean strategy they are likely to get into the new markets. with the implementation of this strategy, with that they will be like having the new segments to reach to and achieve the greater view in relation to expansion opportunities(Patel and Chrisman, 2014). Here are the two variants of Porter's model and they are: Diversification strategy: It is the best process of reducing the risk by investing in a variety of assets. Side Step uses diversification strategy, to allocate the capital and to reduce the exposure of assets. A related diversification means when a business expands its existing product lines or the markets. On the other hand, unrelated diversification means when the company adds unrelated product line or the markets or add another product to increase the product image and company’s brand (Vuori and Okkonen, 2012). Cost leadership: This is also one of the best strategies which can be used by the company. It is driven by the size, scale, efficiency, scope, experience of the organization. Main objective of the firm for using such strategy is to create low cost of operations. Wal-Mart etc. companies are using these tactics to increase sales and attract customers. It helps to turn prospects into advocate consumers so that they will be loyal towards company and its prodicts and they will not turn for substitute product. Herein the BMW can sell its new products to the new markets and eventually they will catering the need of the people of different class and new segment. A company uses this type of strategy to expand its product line and enter new markets(Semadeni, Withers and Trevis Certo, 2014). It includes so much of risk because BMW can't know whether people will like the product or not and if not then how will sales take place and so on. In this a company is purchased by the firm who wants to expand its operations effectively. This strategy is appropriate where the BMW wants to expand its product line and enter new markets. This attempt of BMW can be risky but not as uncertain as diversification strategy is(Venkat and et.al, 2015). Here one reason is that products and markets both are already established and thus this makes the firm more profit and goal oriented. Strategic Management Assignment Help is available 24*7 for management students.

  13. 2.3 Things needs to be undertaken To Follow New Strategies As making a decision is important in business for the survival and existence of it because by sound decision making only it is possible to make judgments about the future of the business which in turn will help in making profits in long term scenario of the business(Longo and Rotolo, 2016). There are different things which needs to be evaluated while implementing the change at the workplace and also the different things which BMW has to follow to introduce blue ocean strategies will be that they need to understand first the behavior of their existing customers over the implementation of the strategy in the organization further this will change the course of business(Galliers and Leidner, 2014). As per the blue ocean strategy they are bit like having the mindset of creating uncontested markets to serve, which means they are more of doing business in the markets where no one has reached and thus they find it very suitable for them to enter into such markets where they can find no rivals and so many consumers which will help them create monopoly over that particular markets. Thus customers may have the opinion that the negative perceptions that now BMW is not having status in it and it is lower people's car and all that stuff so appropriate differentiation has to be done in order to achieve more. They needs to ensure that further they have to maintain the funds plus they have to incur lot of fund in strategy implementation as it is a money consuming process which in turn will generate money(Taneja and et.al, 2013). Process which is undertaken in order to make necessary judgments is should be ensured by BMW that it should be competent enough which caters the need of the organization and customers both. Customers are the life- blood of the organization thus they need to be taken into account before implementation of the new strategies as their interests should not be harmed. In order to implement new strategies and understand them many perspectives should be taken into account for that purpose among which are financial, growth, learning and customer perspectives are important element in making the work important for business thus makes the people of the organization work efficiently(Taneja and et.al, 2013). They needs to ensure that further they have to maintain the funds plus they have to incur lot of fund in strategy implementation as it is a money consuming process which in turn will generate money. Strategic Management Assignment Help is available 24*7 for management students.

  14. TASK 3 3.1 Challenges For Implementation Application of the new strategies and decisions take a hell lot of preparation as application of new thing in business has implications on so many things which in turn will make the project look different so it is important for the firm to look at the different perspectives which may or may not affect the working of the organization(Hong, 2014). Their are different perspectives which needs to be taken into account while application of the new strategies by BMW and they are: 1.Financial Perspective: While introducing the new strategies at the workplace BMW needs to make sure that the are well equipped with the finance thing. They needs to ensure that further they have to maintain the funds plus they have to incur lot of fund in strategy implementation as it is a money consuming process which in turn will generate money(Hong, 2014). Thus strategically managers have to check their balance sheet periodically for the better of having a view on the financial position of the firm. 2.Customer Perspective: Customer perspective is another important element in making the change and introducing the change as the new process and new segments are targeted by BMW then people who are associated with BMW already will tend to develop the negative perceptions that now BMW is not having status in it and it is lower people's car and all that stuff so appropriate differentiation has to be done in order to achieve more(Longo and Rotolo, 2016). Customers are the life-blood of the organization thus they need to be taken into account before implementation of the new strategies as their interests should not be harmed. 3.Process Perspective: Building such a process that does not harm the people in any of the case and make certain adjustments which in turn will make different products which will benefit the customers(Hong, 2014). They needs to ensure that further they have to maintain the funds plus they have to incur lot of fund in strategy implementation as it is a money consuming process which in turn will generate money. Process which is undertaken in order to make necessary judgments is should be ensured by BMW that it Strategic Management Assignment Help is available 24*7 for management students.

  15. should be competent enough which caters the need of the organization and customers both. 4.Learning And Growth Perspective: Further by implementing the new strategies it gives the management to look at the new side of business which in turn facilitates in learning and growth opportunity for the firms which is a great opportunity for the firm to make different strategies(Longo and Rotolo, 2016). As new strategies are implemented at the workplace this gives the organization to look beyond the conventional parameters of the business thus where the managers will develop new things due to implementation of new strategies which helps them in making new judgments over the others. CONCLUSION From the present report it has been studied that in order to work strategically it is important for the firm to have a knowledge of internal capabilities and external opportunities, which can cause the difference in making and breaking of the organization. Thus as per this report their are two strategies which an organization if wants to strategically expand then adopt among these two which are: Red ocean strategy and Blue ocean strategy, as name suggest the earlier one is more aggressive than the later one. Further it has also been mentioned that people at the workplace are more of like to evaluate the things which can affect the working of the organizational operations. Avail The Best Assignment Writing Service In UK & Assure Top-Notch Grades For More Contact Us: Phone: +442038681670 Email: help@assignmentdesk.co.uk Website: https://www.assignmentdesk.co.uk/ Strategic Management Assignment Help is available 24*7 for management students.

  16. REFERENCES Chang, J. and Jennings, D., 2014. Strategic management and the case method: survey and evaluation in Hong Kong. Developments in business simulation and experiential learning. 28. Galliers, R. D. and Leidner, D. E., 2014. Strategic information management: challenges and strategies in managing information systems. Routledge. Hong, P. A. N., 2014. On the Relationship between Project Management Design and Strategic Management Design. Design Research. 5. p.015. Johnsen, Å., 2015. Strategic management thinking and practice in the public sector: A strategic planning for all seasons?. Financial Accountability & Management. 31(3). pp.243- 268. Kaplan, R. S. and Norton, D. P., 2016. Using the Balanced Scorecard as a Strategic Management System (HBR Bestseller). Kumar, S., Adhish, V. S. and Deoki, N., 2014. Introduction to strategic management and leadership for health professionals. Indian Journal of Community Medicine. 39(1). p.13. Le Saout, S. and et.al, 2013. Protected areas and effective biodiversity conservation. Science. 342(6160). pp.803-805. Longo, F. and Rotolo, A., 2016. Promoting programme gap awareness as a method of effective public strategic management. Public Management Review. 18(3). pp.349-368. Melander, A. and et.al, 2016. Introducing the Hoshin Kanri strategic management system in manufacturing SMEs. Management Decision. 54(10). pp.2507-2523. What is Strategic Planning?. 2016. [Online]. Available through <http://balancedscorecard.org/Resources/Strategic-Planning-Basics>. [Accessed on 20 April 2017]. Strategic Management Assignment Help is available 24*7 for management students.

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