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Assignment Help Experts Principles and Significance Marketing Process
A set of controllable tools that influences the buying behavior of customers along with the demand for products in the target market Marketing Process
Situation Analysis Marketing Strategy Marketing Mix and Decision making Implementation and Control Elements of Marketing Process
Includes 4 P’s Product such as Ford foster Place: Ford distributes product through its distributors’ stores Price: Ford uses differentiation and competitive pricing strategy Promotion : Ford promotes its products through Internet, print media and electronic media Marketing Mix of Ford
Extended marketing mix elements are: People Physical layout, and Process Countinue…
Marketing Orientation ensures following benefits: Produce Benefits Service Benefits Image Benefits Relation Benefits Benefits of Marketing Orientation
Marketing Orientation Improves the sales figure of organization Ensures organizational sustainability in marketing Produce products according to the needs of customers Increases the adoptability of products in market Reduces the possibility of failure of marketing strategies Ensures the competitive strength of organization Continue….
Cost of Marketing Orientation Money, time and energy cost Psychological cost Marketing Orientation
Lamb, C.W., Hair, J.F. & McDaniel, C. (2011). Essentials of Marketing (7th ed.). USA: Cengage Learning. Philip, K. & Armstrong, G. (2008). Principles of Marketing (12th ed.). Pearson Education India. References
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