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Craig Schroeder Senior Associate

Craig Schroeder Senior Associate. Engaging and Attracting Young People to Rural Montana. January 15, 2008 Montana Rural Community Conference Billings, MT. Agenda:. Making the Case Engaging ‘E’ Young People System for Youth Engagement

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Craig Schroeder Senior Associate

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  1. Craig SchroederSenior Associate Engaging and Attracting Young People to Rural Montana January 15, 2008 Montana Rural Community Conference Billings, MT

  2. Agenda: • Making the Case • Engaging ‘E’ Young People • System for Youth Engagement • Models and Resources • Next Steps for Your Community

  3. Background…

  4. HomeTown Competitiveness Leaders Charitable Donors Entrepreneurs Young People

  5. Economic Development Reality Local Business Development Growing Poverty ? Natural Resource Industries Out- Migration ? Business Attraction External Subsidies ?

  6. Critical Issues • Generational Wealth Transfer • Historical Youth Out-Migration Trends • Loss of Farms, Industry and Small Businesses • Erosion of Leadership and Civic Capacity

  7. Impact Upon Citizen Satisfaction Rural Poll, CARI

  8. Still, Few [Adults] Plan to Leave Rural Poll, CARI

  9. “Youth may be 20% of our population, but they are 100% of our future!” U.S. Senator Ben Nelson

  10. Gallup Poll Results Seven out of 10 (69%) high-school students are interested in starting their own business, but 86% rated themselves as very poor to fair on their knowledge of business and entrepreneurship. 85% of these students thought it was important or very important to receive entrepreneurship education in schools. Gallup Organization, Inc. 1994

  11. Targeting Youth “E” Talent… Youth currently in your community may well represent your greatest resource for economic growth and community sustainability. The challenge is to: engage these youth, equip them with the skills and knowledge to be successful, and then support them and their enterprising ventures.

  12. New Opportunities • Entrepreneurship • Information Technology • Biotechnology • Youth Perspectives • Family and Community • Quality of Life and Civic Engagement • Entrepreneurship – a preferred career path We need to rethink our options and learn from history…

  13. Learning From History: Not that long ago, 9 in 10 Americans were self-employed. They knew how to create and sustain entrepreneurial communities.

  14. How Did They Do It? • Focused on entrepreneurs and commerce • Captured growing regional markets • Invested wealth back into creating more wealth • Sought skilled individuals to build businesses • Used wealth to improve their quality of life • Built for the benefit of future generations • Encouraged children to carry-on business

  15. Your Entrepreneurial Heritage?

  16. Then Came Industrial Age Impact… • Shift from “Colonial” to National Economy • Shift from local processing to bulk exports • Shift to buying finished goods externally • Shift from business ownership to employee • Major job creation around urban factories • All this led to out-migration and loss of wealth • Result: declining economic & social capacity

  17. The Economy is Changing The Industrial Age is passing away… …and the future, much like our past, will be… …Driven by Entrepreneurship!

  18. Examples of Change: • Entrepreneurial agriculture is expanding • 70% of economic growth and new jobs now attributed to entrepreneurship • More youth seeking business ownership path • Internet is overcoming geographic barriers • Hand-crafted valued over mass-produced • People seeking quality of life and quality career

  19. Youth Are Critical to Rural Vitality! • 3:1 positive impact upon population • Long-term business and career goals • Educated workforce for expanding businesses • Substantial consumers of goods and services • New energy, skills, ideas and resources • Support and use public institutions • Retention of local generational wealth

  20. YouthAttraction Making your community a more attractive choice for young people!

  21. Sampling of Youth Survey Results Survey of all high school (9-12) students, 2005-06

  22. More Youth Survey Results Survey of all JH and HS (7-12) students, 2007

  23. But, What Are Youth Saying? • I’m waiting to graduate, then I will… • Other than sports, we get negative attention. • Adults seem desperate to keep us here. • Why is it adults always want to build a new community building? We’d like a theater, or… • I want to take an entrepreneurship class. • We want to help pick the color!

  24. Exercise: Youth Engagement Community Capacity Questionnaire

  25. How do communities involve youth? Do to Youth Do for Youth Do with Youth Skateboard Zoning Trash Cleanup Focus on Stars and Ignore Other Youth Teen Center College Scholarships Tell Youth the Right Way to Do Things Youth Events Decision Making Listen and Support Youth Discovery

  26. Challenges in Education

  27. Engaging Youth • Seek young people with entrepreneurial ideas • Ask them about their plans after high school • Ask them to show you what they’re working on • Be patient and actively listen to them • Show them they are valued and important • Find out what they need to be successful • Make it happen one youth at a time!

  28. Tools for Youth Engagement • Listening and encouraging by adults • Scholarships and apprenticeships • Personal finance education • Micro-lending fund • Business incubator and support services • Peer networks and adult mentors • Generational Business Transfer

  29. Partners in Youth Engagement • Schools (E-curriculum & programs) • Entrepreneur clubs/projects (4H, FCCLA, FFA) • Community (learning laboratory) • Economic Development Group • Resource Providers • Entrepreneurs • Others?

  30. Identifying E-Youth • May not immediately come to mind • Can be introverted to very engaging • Creative and enjoy experimenting • May find them in the workshop or craft room • May not be high academic achievers • Often have one or more micro-businesses • May talk about markets more than sports, etc. • Usually know they are wired differently (1:10)

  31. Young Adult ‘E’ Indicators • Own a business or express this desire • Have a micro-business on the side • Might find them drawing ideas on napkins • Engaged in creative hobbies – talent or gift • May be involved in non-profit or civic roles • Taking a marketing class at an area college • Come up with creative ways to solve problems • May have put their dream on the back burner

  32. Cody Foster Artistic Entrepreneur

  33. Haley KilpatrickStudents helping students…

  34. Youth Engagement System Entrepreneurial Education & Career Development Equip Engage Youth Involvement & Leadership in Community Community Support of Youth & Enterprises Support

  35. Desired Short-term Results • Greater community involvement with youth • Entrepreneurship and hands-on learning • Stronger school-community partnerships • More young people planning to stay or return to the community as young adults

  36. Bringing Their Career Home

  37. Longer-term Results • Community attracting more young families • Greater local investment in community priorities • New and expanding businesses • Revitalized civic institutions and leadership

  38. Exercise: Entrepreneurial Education & Career Development? Equip Engage Youth Involvement & Leadership in Community? Community Support of Youth & Enterprises? Support

  39. Models… …Putting All the Pieces Together!

  40. Best Practice Research:CFEDAEOAspen Institute

  41. CFED REAL – Big Stone Gap, VA Paul Kuzcko, REAL Director

  42. CFED REAL – Virginia7 high schools in 4 communities plus Tech. college24 teachers REAL certified over past 8 years23 social programs contribute fundingE-ship throughout school curriculum Workforce Investment dollars pay students -Bush Mills – renovation, tours, corn products -Bluegrass CD of local artist, old photographs -Bat houses for West Nile carrying insects -Beauty Parlor, Catering, Plasma Cutter

  43. Lincoln County, OregonYouth Entrepreneurship Program • Blended Curriculum: • National Foundation for Teaching Entrepreneurship (NFTE) • Rural Entrepreneurship through Action Learning (REAL)

  44. Lincoln County, OregonYouth Entrepreneurship Program • Activities: • Kayak rentals • Guided tours • Bike rentals added in 2006 • Results: • $12,000 profit • 6 student summer jobs • Community support

  45. Two HTC Case Studies… Knox County Valley County

  46. Case Study #1: Knox County

  47. Youth Chamber of Commerce Invitation to Get Involved! Thinking Outside the Box Event Inventors Club Individual Project Community Foundation Group Project Leadership Quest Business Project 11th Grade Summer E-ship Program Nebraska Business Development Center Community College Campuses Host Communities Community Focused

  48. Case Study #2: Valley County

  49. Ord’s Young Entrepreneur Fair The Vision: 100’s of Young Entrepreneurs! Nancy Glaubke Business Development Coordinator

  50. Resources: • Innovation Center Tool Kit for Youth & Adults In Charting Assets & Creating Change (Formerly part of National 4H Council) www.theinnovationcenter.org • Consortium for Entrepreneurship Education Clearinghouse of entrepreneurship education resources www.entre-ed.org • The Rural School and Community Trust Resources for rural schools and community-based learning www.ruraledu.org

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