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Online Marketing & Social Media for Voluntary Organisations

Online Marketing & Social Media for Voluntary Organisations. Mike Hughes Microsoft Ireland mikeh@microsoft.com. Agenda. Principles Understanding your audience Reaching your audience Social Media Channels Communications Platform Measuring Effectiveness. 5 Principles.

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Online Marketing & Social Media for Voluntary Organisations

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  1. Online Marketing & Social Media for Voluntary Organisations Mike Hughes Microsoft Ireland mikeh@microsoft.com

  2. Agenda • Principles • Understanding your audience • Reaching your audience • Social Media Channels • Communications Platform • Measuring Effectiveness

  3. 5 Principles • Deeply understand your audience • Set Communications Goals • Don’t be afraid to try stuff… • Measure everything • Make changes

  4. Your online presence

  5. Engaging Visitors to Your Website Where is the value proposition (have I come to the right site? – why should I buy from you?) Where are the calls to action? How easy is It to buy your product/service/message? Can you stand behind what you claim – testimonials, accreditations, 3rd Party validation Before you leave – give me your email address How many ways can I interact with the site?

  6. Where does Social Media Fit?

  7. Social Media Channels

  8. “Change you can believe in” 2m My Space 6m Facebook 1.7m Twitter Obama Mobile Deadlines to test new ideas Engage and validate Move with the market place

  9. Toms Shoes

  10. What can I do with facebook? • Create a page for my business • Allow clients to find and “like” my page • Post comments, photos, special offers, videos events • Build a community of like minded individuals • Find out what your customers think of you • Advertise

  11. Getting the most from facebook • What is your story? Who is your target audience? • Set up a page • Link page to business address not personal • Get a vanity URL • Post regularly but vary what you post

  12. Top Tweeters

  13. What can I do with Twitter? • Broadcast short messages (140 characters) • Can include shortened links (bit.ly) • Build a network of followers • Micro-blog on your chosen topics • Use mobiles to tweet and receive tweets as well as desktop applications • Follow tweeps who interest you • Use the list function to create groups

  14. Linked In • Formed May 2003 • 170 Million Members • >50% are US based • Targeted at Business People

  15. What can I do with Linked In • Build a network of colleagues, friends, partners etc. • Build a google searchable profile for you and the business • Get recommendations from clients & colleagues • Position yourself as an expert • Recruit for employees/be recruited yourself • Advertise & find sales leads

  16. Get the best from Linked In • Ask for recommendations/testimonials • Build as big a network as possible • Start answering & posing questions • Create a vanity URL • View my profile buttons • Complete the profile!

  17. eMail Communications

  18. Story & Value

  19. Phone PC/Laptop Mobile Public Access eMail Website Clients facebook twitter Partners Ping.fm Drop box Producer/Listeners Services Employees Hootsuite Intranet

  20. Questions?

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