Achieve Priority Goal

1. Achieve Priority Goal Achieve Pre-sale Requirement Goal Building Completion Friends / Priority Phase Conversion Phase Construction Phase Fill-Up Phase GOAL Achieve Priority Member Goal GOAL Achieve Pre-Sale Requirement GOAL Achieve Bond Targets GOAL Achieve Occupancy Targets Sales Process Sales Process Sales Process Sales Process • In-home Priority appointments • Group seminars • Priority parties • Appointments with all priority members in sequential Priority # order • Accept 10% deposit in order to reserve specific apartment home • Appointments with prospects in information center • Retention events for future residents and prospects • Appointments with prospects in completed community • Grand opening celebrated • Events for new leads New Selling Tools New Selling Tools New Selling Tools New Selling Tools • Priority brochure • Renderings • Site Plans • Presentation book • Web Site • Information Center DVD presentation, virtual tours • Scale model of community • Details on pricing • Floor plans • Residency Agreement • Charter Benefit Package • Construction benefits • Personalization process • Move-In Incentives • Price Increases • Resident “Ambassadors” Lead Generation Lead Generation Lead Generation Lead Generation • Survey • Event Invitations • Newsletters • Newspaper advertisements • Last Chance Letter • Priority member referrals • Information Center opening mailer • Newspaper advertisements • Depositor referrals • Depositor referrals • Newspaper advertisements • Newsletters • Event invitations • Resident referrals • Newspaper advertisements • Newsletters • Event Invitations • Networking in community

2. Achieve 90% – 95% Occupancy for entire community Decision by Sponsor to redevelop community Redevelopment Phase Maintenance Phase GOAL GOAL Achieve Budget Occupancy Targets Achieve Pre-sale Requirement Heading Sales Process • Appointments with prospects in community • Events for new leads • Host seminar for existing resident base to be given first opportunity • Follow Priority and Conversion process in similar fashion (refer to Priority & Conversion Phases) New Selling Tools New Selling Tools • Move-in Incentives • Resident “Ambassadors” • Sponsor and existing community’s reputations • Utilize Priority and Conversion phase tools in similar fashion (refer to Priority and Conversion Phases) Lead Generation Lead Generation • Resident Referrals • Newspaper advertisements • Newsletters • Event Invitations • Networking in Community • Utilize Priority and Conversion phase lead generation in similar fashion (refer to Priority and Conversion Phases)