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How to Steal Your Competitors Customers. DAN ROCHE. Home Truths about PPC Managers. Liars. Lazy. Bad Listeners. Delusional. PPC. SEO. What SEO’s get for their hard work. What PPC’s get for their mediocre work. How I “stole” 237 of my competitors customers in 2 months.
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How to Steal Your Competitors Customers DAN ROCHE
PPC SEO
128 sign ups @ a CPA of £2.75 87 sign ups @ a CPA of £3.95 22 sign ups @ a CPA of £4.32
YouTube Advertising Meet Brett – he’s a really great guy... ..but he’s also a video slut!
Gmail Advertising Targeting Email Headline and Body Copy
Gmail Advertising Step 1: Sign-up to your competitors newsletters, enter their competitions and buy their products. Step 2: Set-up a new display campaign targeting placements and keywords. Step 3: Use the emails from your competitors to target their customers. Step 4: Watch the leads roll in.
Gmail Advertising – Bonus Tip for Agencies PPC • Your AdWords Account: Ad Disapproved • Inside Adwords – EN • Adwords Account Budget Depleted SEO • We detected cloaking on your site and suspect this is the cause. • Google Webmaster Tools notice of detected unnatural links on
Remarketing Lists for Search Ads (RLSA’s) Customise Adverts for Repeat Visitors
Quick Quality Score Fix Set date to last 30 days - Filter Keywords with QS lower than 6 – Download the keyword report and focus on top 20 highest spending keywords
Quick Quality Score Fix Find the keywords in Adwords and hover over speech bubble
Quick Quality Score Fix Add the reason into the spreadsheet and make changes to improve
Quiz Question What Year is it?
Thank You Any Questions? Dan Roche @danroche27