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Presented by: Erik Fedler Jose Phillips Johan Ericson

Presented by: Erik Fedler Jose Phillips Johan Ericson. About. XYIENCE Inc. is a complete active lifestyle brand developed to provide the healthiest, most scientifically advanced, sports nutrition and related products targeted to active life style enthusiasts

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Presented by: Erik Fedler Jose Phillips Johan Ericson

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  1. Presented by: Erik Fedler Jose Phillips Johan Ericson

  2. About • XYIENCE Inc. is a complete active lifestyle brand developed to provide the healthiest, most scientifically advanced, sports nutrition and related products targeted to active life style enthusiasts • Early marketing success is attributable to Xyience’s strategic partnerships with the UFC, Spike TV, MTV, VH1, The Fight Network, and several trade magazines worldwide • Xyience introduced its newest line of products in May 2006 to the Market offering Xenergy Cran/Razz, The Ultra Premium, vitamin fortified, zero calorie, sugar free energy drink

  3. The Target Market • Novice Athletes • Urban Health Conscious Crowd • Fitness Enthusiasts • Active Lifestyle Enthusiasts

  4. Products offered by Xyience • Supplements • NOX-CG3 • Drinks • XEnergy • Energy Bars • XStart • Clothing & Gear

  5. Availablity of Products • Carried at GNC Stores Around the Nation • Also you can shop online at xyience.com

  6. SWOT Strengths • Contracts with UFC, Spike TV, MTV, VH1, The Fight Network, and several trade magazines worldwide • Contracts with many MMA Fighters Worldwide. • Exclusive selling rights with GNC • Customer Forum to Discuss product success

  7. SWOT Weaknesses • No Dedicated Store: Must rent space from GNC • Stigma of being associated with the extreme sports when not known well. • Marketed to a very select crowd. • Very Male oriented.

  8. SWOT Opportunities • Expand into other sports • Create own retail space • Reach out to other potential markets • Create new products to help introduce the product to new customers

  9. SWOT Threats • XS Energy drink • Red Bull • Sobe Adrenaline • Store Brand energy products • Bioplex Protiens • EAS

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