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Bentley Brand Competition Featuring

Bentley Brand Competition Featuring. Presented by BMA. The Idea. Bentleyu@pongr.com #Bcompassionate #Bsmart #Bnimble #Bprepared #Bspirit. Why Pongr ?. Public display where all photos can be seen

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Bentley Brand Competition Featuring

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  1. Bentley Brand Competition Featuring Presented by BMA

  2. The Idea Bentleyu@pongr.com #Bcompassionate #Bsmart #Bnimble #Bprepared #Bspirit

  3. Why Pongr? • Public display where all photos can be seen • Page that everyone can see regardless of whether or not you are “friends” or “following” them • Direct response with rewards • Built-in point system • Work directly with Pongr • Hype of new app

  4. Take a photo involving one of the Bentley key words (from the student's perspective) Upload your photo by sending an MMS message, an email, posting through the app, or using the website MMS: bentleyu@pongr.com Email: bentleyu@pongr.com App (automatically) Point System How It Works

  5. "Love" = 1 point Sharing (Twitter, FB, Instagram) = 1 point each Each additional photo = 1 point Point System

  6. Contests/Rewards • Point for photo that best fits the category • Reward for user with the most points within the first week • Weekly Prizes: Bentley gear (sweatshirt, cup, etc.) • Final Prize: Housing/Course Registration Pick • Winner is the person with the highest amount of points at the end of a certain time period

  7. Direct Response • Running competitions • “Congratulations for submitting your photo! You have been entered into our ______ competition for this week with the chance to win ______!” • “Congratulations you’ve hit _____ photos! Come down to the Bentley bookstore to claim your prize!” • Run during a certain week

  8. Launch • Table outside Seasons for a week • Screen setup with Pongr website • Face cutout to sign up – pictures / Flex • T-shirts for Pongr participating • Upload a picture of you wearing the t-shirt to Pongr for an extra point • Vanguard – Publish a story about the launch

  9. Face Cutout Idea

  10. T-Shirts

  11. BMA/Other Orgs • BMA Committee to come up with new ideas, help facilitate campaign • Challenge between student populations: Seniors vs. Freshman, Prospective Students vs. Alumni etc. • Whatever group gets the most points wins a prize • Sororities vs. Fraternities; sports teams; orgs on campus • Ways to reach large populations, and give them a reason to use Pongr

  12. Benefits • Increase Bentley awareness on campus • Prospective Students & Alumni • Generate excitement for prospective students • Resource • Live feed • Publish on Bentley website/flyers, other marketing efforts

  13. Questions?

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