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Clue in on Color. Fashion Strategies. Blue. Cool Color Moves away from you Suggests respect, responsibility, authority Tranquilizing Favorite color Poor color around food. Red. Hot, exciting, stimulating Highly emotional Raises blood pressure, pulse and heart rate Stimulate appetite
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Clue in on Color Fashion Strategies
Blue • Cool Color • Moves away from you • Suggests respect, responsibility, authority • Tranquilizing • Favorite color • Poor color around food
Red • Hot, exciting, stimulating • Highly emotional • Raises blood pressure, pulse and heart rate • Stimulate appetite • Pay more • Lose track of time • Separate gender responses
Yellow • Requires the most visual processing • Cheerful, warm, inviting • Stimulate memory • Loss of minor muscle control in elderly • Loose your temper quicker • Baby’s cry more
Green • Peaceful, relaxation, serenity • Easiest for the eye to see • Fastest adjustment time • High socio-economic status • Natural
Black • Mysterious • Positive and negative effects • Dignity, formality • Mourning, sorrow, depression • Power, strong authority when combined with white • Limited positive response in décor • Reinforces the color it touches, powerful accent
White • Delicate, refined • Symbol of purity, chastity, cleanliness • All white feels empty or forced • Soften edges between colors • Encourages precision • Clarity, openness and brightness
Gray/Grey • Work longer • Creativity • More artistic • Chameleon • Needs accent colors • Strong prejudice against grey
Brown • Homelike, masculine • Warmth, snug, secure • Universal • Solidity • Listener • Positive food associations • Less intensive behavioral response
Violet • Royalty, dignity • Women generally accept universally • Tire of the fastest • Seen as artistic and expressive
Pink • Sweet • Can be calming • Intensifies when applied • Feminine • Good accent clothing color, not as well used overall
Orange • Informality • Stimulating • Inexpensive • Good around fast food
Activity Time! • Around the room there are different fabric scraps- • Hold each scrap up to your face and have someone judge how that color makes you look. • Then, write that ranking (1-10) down on a piece of paper to hand in. • You will have to write what you learned about what colors you should and should NOT be wearing.