Happy

1. Happy Ever wished for happily-ever-after? Team: Coffeetree NYC Global Service Jam, 2013

2. Sometimes things like this come up: You love her but: • Your girlfriend is running late for dinner - again • You want to stay home and your girlfriend wants to go out on the town • She wants to plan toward engagement and you want to keep it loose • You want to stay in Brooklyn, she’s thinking LA in a few years

3. We heard: “When problems come up they are best dealt with in person so I can see they care. The face-to-face makes me feel vulnerable – what if I say it the wrong way” “Yah! I’m really stubborn. Sometimes I can go silent for a long time and that is not very helpful.”

4. We heard: “I find the little things reassuring —the text at night when he is traveling, but texting really isn’t very expressive…” “Time is precious. I want to listen and be heard but boy! I wish we could get there sooner”

5. Opportunity How might we make things work today and long term and have fun doing it?

6. For: Anyone invested in a long term romantic relationship that wants to make it work, or keep it working Who: Me and my main squeeze We deliver: Contextual and personalized services that enable couples to grow happier together With: A better understanding of you and your partner’s interests and needs, you are more likely to be able to fulfill them That: Offer fun and meaningful tools to celebrate (and improve) how you express your love

7. For: Anyone invested in a long term romantic relationship that wants to make it work, or keep it working Who: Me and my main squeeze We deliver: Contextual and personalized services that enable couples to grow happier together With: A better understanding of you and your partner’s interests and needs, you are more likely to be able to fulfill them That: Offer fun and meaningful tools to celebrate (and improve) how you express your love

8. For: Anyone invested in a long term romantic relationship that wants to make it work, or keep it working Who: Me and my main squeeze We deliver: Contextual and personalized services that enable couples to grow happier together With: A better understanding of you and your partner’s interests and needs, you are more likely to be able to fulfill them That: Offer fun and meaningful tools to celebrate (and improve) how you express your love

9. For: Anyone invested in a long term romantic relationship that wants to make it work, or keep it working Who: Me and my main squeeze We deliver: Contextual and personalized services that enable couples to grow happier together With: A better understanding of you and your partner’s interests and needs, you are more likely to be able to fulfill them That: Offer fun and meaningful tools to celebrate (and improve) how you express your love

10. For: Anyone invested in a long term romantic relationship that wants to make it work, or keep it working Who: Me and my main squeeze We deliver: Contextual and personalized services that enable couples to grow happier together With: A better understanding of you and your partner’s interests and needs, you are more likely to be able to fulfill them That: Offers fun and meaningful tools to celebrate (and improve) how you express your love

11. happy

12. Allison 28,Brooklyn Heights Adventurous, pet Shitzu named Frank, works 16 hour days,  watches Breaking Bad Determined, Type A personality, No Nonsense High heels, Prada $$$ After work:  Needs to unwind Wants to feel special Distracted from work It's the thought that counts Intentional, goal-oriented Schedules her day, life

13. Jeff 28, Greenpoint Builds furniture, watches Breaking Bad Cycles everywhere Loves to cook on the evenings Has a Brooklyn posse of guy friends he hangs out with  Not a talker $ After work:  Wants to keep it simple Unwind Hang out at home with friends Likes to make her dinner They met on OK Cupid, in a bar

14. Allison and Jeff - now 1. They make dinner plans 2. Allison doesn’t show 3. Jeff goes to bed alone and unhappy

15. Allison and Jeff – after Happy 1. They make dinner plans 2. Happy’sdatetime app sees how Allison’s day is going, and alerts Jeff that she may not be able to make it 3. Jeff puts dinner in the fridge and catches up on Breaking Bad 4. Allison gets home late. She’s sorry they didn’t eat together, but at least they’re together now.

16. Allison and Jeff – their Happy future 1. Jeff and Allison log onto Happy together 2. They fill our personality surveys, and answer questions about their relationship 3. Happy analyses the results, and suggests things they could do that would make each other happier 4 Happy prints out personalized action plans for each of them.

17. Channel and touch point strategy

19. Service Tiers Free • Date wizard • Tips & tricks • FAQs • Mood indicator • Peer advice boards (girls as guys, guys ask girls or ask a couple) Light$ • Individual survey and guidance • Sounding board service • Alerts/notifications • Happy-like-you map • Calendar with date log • Action wishlist (for all categories) Premium $$ • Couple couple survey guidance • Direct counseling services • Alerts/notifications • Deals on get-aways • Happy partner nights

20. The team Karen Baker Richard Carpentier Heather Diaz Peter March Rashid Owoyele Charlie Paradise Mary Quandt