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Questionnaire Design

Questionnaire Design. Differences Study. DV must be continuous Interval or ratio likert scale Maximize variation (1-7 or 1-10) IV must be categorical Nominal or ordinal multiple choice Maximize selection (5 per cell). Relationship Study. DV and IV must be continuous

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Questionnaire Design

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  1. Questionnaire Design

  2. Differences Study DV must be continuous • Interval or ratio likert scale • Maximize variation (1-7 or 1-10) IV must be categorical • Nominal or ordinal multiple choice • Maximize selection (5 per cell)

  3. Relationship Study DV and IV must be continuous • Interval or ratio likert scale • Maximize variation (1-7 or 1-10)

  4. Basic Rules • Categorical items must be exclusive • Categorical items must be exhaustive • No bipolar ratings • No leading/biased phrasing • Include clear definitions and instructions when necessary

  5. What’s wrong here? Directions: On the scales below, please indicate your feelings about "Capital Punishment.“ Numbers "1" and "7" indicate a very strong feeling. Numbers "2" and "6" indicate a strong feeling. Numbers "3" and "5" indicate a fairly week feeling. Number "4" indicates you are undecided or do not understand the adjective pairs themselves. There  are no right or wrong answer. Only circle one number per line. 1) Good 1 2 3 4 5 6 7 Bad 2) Wrong 1 2 3 4 5 6 7 Right 3) Harmful 1 2 3 4 5 6 7 Beneficial 4) Fair 1 2 3 4 5 6 7 Unfair 5) Wise 1 2 3 4 5 6 7 Foolish

  6. What’s wrong here? QUIZ: Are you way too good for him? During a hook-up with a cute guy you like, you catch a glimpse of his gorilla-like hairy back. What’s your reaction? • Who cares? It’s not like you’re Miss Perfect. • You feel physically nauseous and make an excuse to go home early. • You focus on what you dig about him—his gorgeous eyes, how his touch feels ….

  7. What’s wrong here? Do you agree or disagree with the following statement: the federal government has gotten totally out of control and threatens our basic liberties unless we clear house and commit to drastic change. Agree Disagree

  8. What’s wrong here? Thinking about the health care law that was passed in 2009, would you favor repealing the new law to keep it from going into effect, or would you oppose repealing the new law? Favor repeal Oppose repeal

  9. What’s wrong here? The President Test Could you be the next president? Think you have what it takes to run a country? How cool would it be to have your own huge office, personal plane, and the Secret Service watching your back? Before you get sworn in, take The President Test!  During your term as President the Pope spends a night at the White House. He may be the holiest, but that night your spouse is the horniest! Do you have sex while the Pope is sleeping in the next room?  Yes No  

  10. What’s wrong here? The remainder of this survey will focus on your communication behaviors in three different opposite-sex friendships–1) strictly platonic–neither partner wants the friendship to turn romantic; 2) desires romance–one of the partners wants the friendship to turn romantic; and 3) friends with benefits arrangements–you know what this is. Please answer the following questions about these three different relationships (where 7 = likely and 1 = not at all likely) by circling the number of the appropriate response. • How likely are you to act cheerful and positive when you are with your strictly platonic, opposite-sex friend? NOT AT ALL LIKELY 1 2 3 4 5 6 7 LIKELY

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