1 / 6

STRATEGIC MARKETING & HOW IT BRINGS SUCCESS

ATWC is a premier media management and business consultancy agency in Australia that provides dynamic strategic planning and ethnic brand marketing.

atwconsultancy
Download Presentation

STRATEGIC MARKETING & HOW IT BRINGS SUCCESS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. STRATEGIC MARKETING &HOW IT BRINGS SUCCESS

  2. WHAT IS STRATEGIC MARKETING? • Strategic marketing is the process of planning all the marketing activities of a company in a unified and clear way. This marketing plan must take into account all the firms activities and find a way to market it interestingly and efficiently to the public, so that they are tempted to try the product or service and have brand retention. Strategic marketing helps brands get an edge over their competition and allows them to capitalize on their strengths. Marketing strategies can either be creative or direct, but they are made to meet the needs of the market and create a space for themselves in the market for the long run. In a simple sense, strategic marketing is used to decide – • Which markets to compete in and where it will compete • How the firm will compete and what its advantage is going to be • When and how the firm will enter the market and when they will compete

  3. WHAT IS THE 5 STEP STRATEGIC MARKETING PROCESS? • There are five basic steps that are part of every strategic marketing process and these help a firm create a plan that will help them reach their goal. With changes in the environment and society, this plan needs to be updated and has to meet the needs of the current social scene. The 5 steps of strategic marketing process are – • INDENTIFYING A MISSION • ANALYSIZNG THE SITUATION • SETTING OBJECTIVES • DEVELOPING A MARKETING STRATEGY • EVALUATION AND CHANGES

  4. What are the steps in the business strategic planning process? The business strategic planning process is a process that takes into account all the steps that must be put together while creating a strategic plan. These steps are broad and change according to the type of organization and the kind of work they do. However, whatever internal changes there are in the plan, the basic outline must be followed to make a complete and comprehensive plan. These steps are – Preparation This step involves doing research and getting together all the information about the firm and it’s related aspects. Mission and Vision Statements This means either creating or changing the mission and vision statements according to the firms needs.

  5. SWOT Analysis This step in the business strategic planning process involves doing a strength, weakness, opportunity and threat analysis. Planning This involves planning using all the resources, ideas and priorities. Distributing tasks & actions This includes assigning the tasks to different members and making sure they are able to do it. Putting the plan into action This includes putting the plan into action physically. Review This includes checking up on the plan after it’s been in effect and making necessary changes.

  6. THANK YOU

More Related