What is Marketing Consulting & If You Actually Need It

1. What is Marketing Consulting& • If You Actually Need It

2. A marketing consulting firm is an organization that helps other businesses by giving them professional advice on their business strategy & helps them achieve their ideal market growth. • Marketing consulting firms can help you out according to the specific field you are in. Their primary purpose is to provide you with industry specific subject-matter. The most common fields they function in are – • Financial • Information Technology • Management • Human Resources • Legal • Hospitality • Health Care • Media/Entertainment • Environment Management • Advertising/PR • Politics

3. A marketing consultant is a really skilled professional who has the ability to help our your business in many ways. These are a few ways in which top consulting firms can help you – • Identify new opportunities to engage with new or existing clients. • Evaluate the existing social media trends & materials and determine how successful they really are. • Shape or re-shape the branding and image of the company so that it sits in well with your desired target group. • Manage your brand in times of public pressure – Incase there is a hit to the reputation, they help do damage control. • Help maximize customer loyalty by employing tried and tested methods. • Improving client engagement through new activates on social media, on the ground campaigns and focusing on many other different types of media. • Coordinate many of your media platforms like website, blog etc. • Help in increasing your SEO game and finally helping for greater online presence of your brand. • Managing your social media accounts & your online advertising plan. • Tracking and reviewing the decisions your company is taking to help you make any new plans and revise the old ones. • Top consulting firms can help you with these areas of your business & much more.

4. 1. Discovery In this first step, the consultant starts by collecting all the data in the company. In this step, the consultant identifies the big problems, understands the capacity of the company, evaluates the market, looks into the customer experience, evaluates employee profiles and understands the culture of the company. 2. Analysis Here, the consultant finds the biggest issues in the company and comes up with a preliminary idea to sort it out and take advantage of the current opportunities. 3. Starting Report A comprehensive report of all the collected information is made for a complete case study. 4. Strategize Keeping the resources in mind and understanding the company clearly, the consultant comes up with a plan of action.

5. 5. Implementation After getting the approval of all board members and immediate bosses of the company, the plan is implemented. 6. Ending Report An report of the entire plan, from the start to finish is made for documentation purposes. 7. Follow Up After implementation, the plan is followed up to see if it is making a significant difference in the company and if it showing signs of potential growth. If not, necessary actions are taken.

6. Get a top consulting firms if – • You want to build your business • Need to set well-defined goals • Require strategic planning for short and long term goals • Need help monitoring the success of your company • Want to improve customer loyalty • Want to expand into new markets and increase your demographics