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F15 Jack Daniel’s FOB Gift Concepts

F15 Jack Daniel’s FOB Gift Concepts. Gift packaging works to help support the brand in 3 major areas. Brand building Reinforcing JD’s Premium credentials Product/brand story knowledge Loyalty Interaction and experience with JD Volume driver during key selling periods. In-store

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F15 Jack Daniel’s FOB Gift Concepts

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  1. F15 Jack Daniel’s FOB Gift Concepts Gift packaging works to help support the brand in 3 major areas • Brand building • Reinforcing JD’s Premium credentials • Product/brand story knowledge • Loyalty • Interaction and experience with JD • Volume driver during key selling periods • In-store • Increasing visibility & presence in store • Providing competitive edge to sway decision at point of purchase • Driving frequency of purchase • Drives trial and provides retention incentive • Consumer • Driving frequency of occasion • Aiding occasion based drinking (eg - Lynchburg Lemonade) • Deepens interaction & affinity with brand • Brand icon as a badge

  2. Global JD FOB Gifting F15

  3. Global JD FOB Gifting F15

  4. Regional (Prague) JD FOB Gifting F15

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