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Magic

Magic. Background of Rovio. Established 2005 (Relude2003) 60 employees Own technology on all major mobile platforms (*), +50 developed games. (*) = External parties have used our technology to create products on Nintendo DS and PSP. Timeline. Portfolio. Major game development

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Magic

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  1. Magic

  2. Background of Rovio • Established 2005 (Relude2003) • 60 employees • Own technology on all major mobile platforms (*), +50 developed games. (*) = External parties have used our technology to create products on Nintendo DS and PSP

  3. Timeline

  4. Portfolio • Major game development • 17 Rovio published titles • 21 externally published titles • Minor game development • 10 prototypes or smaller titles • 5 unreleased titles • 52 titles in total • Nokia, EA, Real Networks, Digital Chocolate, Namco Bandai and others • Altogether Rovio has received over 50 awards world wide • Average review score is +80%

  5. +120m Total downloads ~200m Minutes of Angry Birds played daily

  6. Angry Birds: #1 Selling paid app in 79+ countries

  7. Angry Birds • #1 Best Selling game ever on the Apple App Store • #1 Game ever on Android Market • #1 Best Seller also on the Ovi Store for the N900 and For Symbian3 • #1 Best Seller on the Palm app catalog.

  8. Angry Birds Rio • Launched 22nd March 2011 • Hit #1 spot in the first day • 15 Million downloads in 15 days

  9. Angry Birds Usage Facts: • Around 200 million minutes of Angry Birds are played everyday • 9,5M Daily Active Users, MAU ~50M

  10. Angry Birds usage of Social media channels 24M Cinematic trailer viewshttp://youtu.be/1Bk_nqUQ0fc 2M+ Facebook fanshttp://facebook.angrybirds.com/ 60,000+ Twitter followershttp://twitter.com/RovioMobile Top Tweet in Twitter, multiple tweets about “Angry Birds” every minute http://twitter.com/#search?q=Angry%20birds 90M+ YouTube Channel views Social Game in the works!

  11. Rovio and NFC Our first experience with NFC was our Bounce Boing Battle project with Nokia In BBB you can touch two NFC devices together to activate a multiplayer gaming experience

  12. Bounce Boing Battle

  13. Magic

  14. What is Angry Birds Magic? A new version of Angry Birds Free with Magic will be available for free on Nokia S^3 devices and Nokia Meego devices to start with. Angry Birds Magic will offer free unlockable levels to customers using NFC integration.

  15. Angry Birds Magic with Nokia

  16. unlocking the Magic UNLOCKING THE MAGIC

  17. Angry Birds Free with Magic Features The game will come with 5 levels 15 unlockable levels with Friends/NFC 1st Friend: Unlocks 5 levels 2nd Friend: Unlocks 5 levels 3rd Friend: Unlocks 5 levels

  18. Angry Birds Magic Retail Options: Angry Birds Toys with embedded NFC tags that give customers added in-game value from purchases of all Angry Birds products Magic included

  19. Added value options for Retailers Note:This image is only for illustrative purposes • Limited time unlockable “Mighty Eagle” Functionality in-game for all users that check in to selected retail locations containing Mighty Eagle Poster plush image in retail with a red line pointing at the the eye.

  20. Added value options for Retailers Added value option for retailers

  21. Magic Bad Piggy Bank MAGIC BAD PIGGY BANK

  22. Thank you! If you have any questions then feel free to drop me an email Matthew.wilson@rovio.com

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