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What is the Digital Distribution?

Digital Distribution A new trend to support the mobile game development in Vietnam VINASA’s workshop in HCMC VIETNAM GAME INDUSTRY AND VIETNAMESE GAME DEVELOPMENT PROSPECTS 26th of November 2009. What is the Digital Distribution?.

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What is the Digital Distribution?

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  1. Digital DistributionA new trend to support the mobile game development in VietnamVINASA’s workshop in HCMCVIETNAM GAME INDUSTRY AND VIETNAMESE GAME DEVELOPMENT PROSPECTS26th of November 2009

  2. What is the Digital Distribution? The digital distribution is the fact to offer customers the possibility to get their games, or other digital products, without having to buy a physical distribution media such as CD, DVD… This is usually made by downloading the digital data from the internet.

  3. Advantages and Drawbacks Advantages • Direct sales • Allow more creativity • Cheaper games • Higher cut per sale • More accessible • Global Market • Possibility to make a name • No physical constraint • Drawbacks • Lots of competition • No funding • No advertising • High risk of hacking

  4. Why is it interesting for Vietnamese game developers? About the production • Small team • Low development budget • Good to get experience and motivation About the sale • Higher profitability relative to the cost of living • Access to the global online market • Adapted to the Vietnamese market and gaming culture

  5. List of the main Digital Distribution platforms for mobile devices

  6. Life cycle of an iPhone Game 1 Pre-production 2 Production . Apple developer’s license . Market research . Competing games research . Build the core team . Game Design Document creation . Start coding engine game .Start creating concept arts 3 Testing - QA . Complete the design documents . Finish core game engine . Finalize art assets . Start creating music and sounds . Beta version . Prepare the marketing 4 Marketing . Beta Testing . Adding and adjusting features . QA and debugging . Submit to Apple . Online advertising and announcement .Create a Free version . Get feedback from players . Start working on add-ons and new features 1 Month 1-3 Months 1 Month 1 Month START FINISHED

  7. Case study: Meteor Blitz Project Information Game studio: Alley Labs (Ha Noi) Platform: iPhone 2D Game Genre: Shoot-them up Team composition: 7 programmers, 1 artist, 3 producers, 1 musician Development time: 5 months Additional info: Game created entirely with resources from Vietnam. #10 iPhone game in USA, #2 in Japan. http://meteorblitz.alleylabs.com

  8. Case study: Lines Deluxe Project Information Game Studio: Colorbox Software (HCMC) Platform: iPhone 2D Game Genre: Casual Team composition: 2 programmers, 1 2D artist, 1 game designer, 1 producer, 1 sound designer, 1 tester Development time: 3 months Additional info: Made by Vietnamese game studio. The game will be released in December 2009. http://colorbox-software.com/

  9. Q&A • CONTACTS • Colorbox: antony.thai@colorbox-software.com • Alley Labs: hyung@alleylabs.com • IGDA VN: vietnam@igda.org

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