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Growing Credible Forest Certification in Asia Book Publishing Forum – October 21, 2010

Growing Credible Forest Certification in Asia Book Publishing Forum – October 21, 2010. FSC Forest Certification. A market-based tool to recognize and promote responsible forest management

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Growing Credible Forest Certification in Asia Book Publishing Forum – October 21, 2010

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  1. Growing Credible Forest Certification in Asia Book Publishing Forum – October 21, 2010

  2. FSC Forest Certification • A market-based tool to recognize and promote responsible forest management • An independent third party that evaluates forest management practices according to social, environmental & economic standards. • Certified wood is tracked every step of the way, from the forest to the retailer

  3. FSC = Buying With Confidence The FSC logo, found on thousands of products, is a “seal of approval” for consumers and businesses to choose products supporting responsible forest management.

  4. What Does “Responsibly Managed” Mean under FSC? Maintain ecological function and services Forests with high conservation values are protected No illegal logging No conversion of natural forests to plantations Chemical restrictions Wildlife habitat and species protected Tenure, land use and other rights of indigenous peoples protected Respect for social & economic forest workers & local communities

  5. FSC Certified Forests in 80+ Countries

  6. Chain of Custody Objective: ensure that FSC-certified material is tracked through the production and distribution process End consumers can have confidence there is a system in place to verify the source of the wood. 1. Forest management certification 2. Chain of custody certification 3. Product labeling

  7. FSC Works In Partnership

  8. We work closely with our Commercial Partners5,000 US and Canadian companies committed to FSC certification; many more employing the symbol to demonstrate responsible sourcing

  9. And we also work with NGOs FSC is the only forest certification system recognized and supported by North America’s leading environmental NGO’s; many are active members

  10. US: Supply & Demand

  11. US demand is pivotal to the viability and long term success of FSC system

  12. Growth of FSC-Certificate Holders in U.S.

  13. And our land base is responding Acres in Millions

  14. Forest ownership in the US & FSC certified acres by state WA: 1,879,620 ME: 4,577,521 VT: 110,689 OR:560,289 MN: 5,362,504 NH: 418,982 NY: 974,316 WI: 5,584,224 MA: 39,224 CT: 7,840 MI: 3,684,725 PA: 2,529,162 NJ: 20 IN: 676,370 MD:102,880 MO: 146,208 VA: 265,883 CA: 1,213,806 NC: 2,911,359 TN 32,702 SC: 6,865 HI: 34,602 MS: 345,584 LA: 451,719 FL: 120 Total of 33.5 million acres (13.5 million hectares) as of July 15, 2010

  15. Forest concessions & FSC certified lands in Canada Total of 39 million hectares as of September 2010

  16. Market Leadership in US • PAPER • Williams Sonoma, C&B, Limited Brands, REI, Patagonia, many more • FedEx, Staples, Walmart, Scholastic, Wells Fargo, Hilton, Marriott • BUILDING MATERIALS • Home Depot, regional suppliers • Columbia, Collins, Potlatch, Andersen Windows • LEED, CA GreenPoints, MN Greenstar • PACKAGING • Johnson & Johnson, Unilever, Kraft • FURNITURE • Walmart, Crate & Barrel, Pottery Barn, Herman Miller • OTHER • Guitars: Gibson, Martin, Taylor, Fender, Walden

  17. How to turn the corner in Indonesia and rest of Asia

  18. Current Situation: Certified Forests

  19. Current Situation: Chain-of-Custody

  20. FSC in Indonesia • 5 active certificates over 1.1 million hectares • All based on interim standards • Dutch group donated $5 million to grow FSC • Carbon management a major opportunity • 2007 disassociation with APP • Recent collaboration with Lembaga Ekolabel Indonesia (LEI)

  21. Key Challenges for FSC in Indonesia Gap between standard practices and FSC P&C Tenure issues and social conflict, concession requirements, law enforcement No national standard (operating on interim standards) Primary forest logging (sustainable harvest, roads, etc.) Impacts from adjacent developments (e.g. palm oil) Plantations and FSC’s conversion date limitation Policy of Association

  22. Opportunities • Leverage US and European CSR demand, Lacey and FLEGT • Growing chain-of-custody base in China and Southeast Asia • FSC Principles and Criteria revision • Carbon valuation and certification • Stepwise approaches • Plantations on “degraded” lands (Brazil) • LEI collaboration • FSC General Assembly in Sabah, Malaysia

  23. Thank You! Contact Corey Brinkema PHONE: 612-812-1500 E-MAIL: cbrinkema@fscus.org WEB: www.fscus.org

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