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Greening Your Transportation Measure Rich McClintock - Colorado Policy Director. Key Conservation Goals. Livable Communities. Land and Water Protection. Sustainability. Elements of a Green Transit Measure. Content Coalition Campaign. Content. Transportation Funding Options
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Greening Your Transportation MeasureRich McClintock - Colorado Policy Director
Key Conservation Goals Livable Communities Land and Water Protection Sustainability
Elements of a Green Transit Measure • Content • Coalition • Campaign
Content • Transportation Funding Options • -Transit only (bus and rail) • - Corridor specific transit/road • - Transit and “Fix it First” • Impact on the Built Environment • - How will the measure foster smart growth?
Coalition • Wide range of “green groups” • -smart growth groups • - conservation organizations • - community based alliances • - green business and government
Campaign • Green Messaging • (clean air & clean energy) • Green Messengers • (credible spokespeople) • Green Campaign outreach (grassroots and grasstops)