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Exploring eExtension: Enhancing Engagement for Change

Discover the definition, applications, and future possibilities of eExtension through electronic technologies like webinars, wikis, and social networking to boost engagement and lower costs in facilitating change. Learn what the future holds for this dynamic tool.

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Exploring eExtension: Enhancing Engagement for Change

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  1. Overview of eExtension

  2. Overview of eExtension • Definition • Possibleapplications • What the future might look like

  3. Definition of eExtension

  4. “Extension is the process of enabling change • in individuals, communities and industries • involved in the primary industry sector and with natural resource management” • SELN 2006

  5. eExtension • is the use of electronic technologies • (especially Information and Communication Technologies or ICT) • to enhance face-to-face and paper-based interactions.

  6. Web 2.0 • second generation of web based services • connecting • interacting • engaging

  7. Time bar of Web 2.0 buzz words

  8. eExtension could include: • tele-conferencing • web-conferencing • email marketing • eSurveys • wikis • blogs • podcasts • vodcasts • social networking • what next?!

  9. tele-conferencing(e.g. www.hotairconferencing.com, www.genesys.com/au) • web-conferencing(e.g. www.instantpresenter.com, www.gotomeeting.com, www.webex.com) • eSurveys(e.g. www.zoomerang.com , www.surveymonkey.com, www.limesurvey.org) • email marketing(e.g. http://www.vision6.com.au, www.mailmanager.com.au, www.cooleremail.com) • wikis(e.g. www.wikispaces.com, http://dpifextension.wikispaces.com) • blogs(e.g. http://dpifextensionblog.blogspot.com/ or www.blogger.com) • podcasts(e.g. www.grdc.com.au/Podcast/main.htm, http://qcl.farmonline.com.au/audio.asp) • vodcasts(e.g. www.csd.net.au Web on Wednesday) • socialnetworking(e.g. www.myspace.com, www.facebook.com) • other...(e.g. www.wikipedia.org,www.del.icio.us, www.youtube.com, www.flickr.com)

  10. Benefits of eExtension • 1. Better engagement - increased change2. Lower transactional cost

  11. Summary • If extension is all about change, then eExtension is all about better engaging with people to enable the change. • ICT approaches should never completely replace face-to-face approaches, but rather complement them.

  12. Questions? • Comments? • Suggestions?

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