RFID and Privacy

1. RFID and Privacy Dan White RFID Technical Evangelist Engineering & Development Retail Solutions Division

2. Agenda • Fears • Facts • Future NCR Confidential

3. Of abuse Of the unknown What is the reason for privacy concerns and RFID? FEAR NCR Confidential

4. Fear of Abuse Hollywood Enemy of the State The Net Minority Report NCR Confidential

5. Fear of Abuse Biblical Prophesy 666 Premillinnial Theology Apocalypse Left Behind NCR Confidential

6. National No Call List Over 50 million subscribers Fear of Abuse Invasive Advertising - Telemarketers - Profiling NCR Confidential

7. 27.3 million victims in last 5 years 9.9 million in 2002 alone $5 billion in loss to individuals $48 billion in losses to industry Identity Theft Fear of Abuse Source: FTC NCR Confidential

8. Fear of Abuse • ~9 million/day • 30% of all email • Cost is over $10 Billion/year SPAM Source: CAUCE and Data Protection Commission NCR Confidential

9. Fear of Unknown • What you don’t know, can’t hurt you … Or can it? X-Files Conpiracy Theory NCR Confidential

10. Facts - Technical Realities • Must be very low cost • Major issue with liquids/metals • Read range of few feet • Most interest today at pallet and case level NCR Confidential

11. Facts – Privacy Status • Can someone effectively track you today with ePC RFID? • Could they in the future? • Should you be concerned? No Possibly It depends NCR Confidential

12. Facts – Privacy is a Personal Issue • Bank account • Social Security Number • Driver’s license • Credit Cards • Cell Phone • Email • Internet • Loyalty card Convenience vs. Concern NCR Confidential

13. Facts - Why do RFID? • Cost • More Selection/Availability • Faster Checkout COST COST COST NCR Confidential

14. Future – Consumer Choice • Industry • Retailers need customers • Technology • NCR’s Tag Killer Kiosk • Legislation • All ready great deal of privacy law that pertains to RFID NCR Confidential